Marketing Specialist

• Partner with the Marketing Manager | Go to Market on the promotional planning and execution process and ensure deadlines are hit in time.
• Understand GTM strategy and promotional plans to produce accurate campaign briefs containing important information covering goals, messaging, use cases, products, offers/discounts, and execution expectations to be leveraged by partners in Creative, Site and Channels Teams.
• Calendar/campaign localization at country level, including new product activation in site and channels.
• Ensure campaign execution is aligned with Site MX and Channels.
• Contribute to the development of 12-month promotional plan, and quarterly concept and planning activity and customer calendars.
• Liaise with operational teams and handle ad-hoc queries to ensure campaigns and promotions run smoothly.
• Campaign QA process.
• Ensure GTM documentation (marketing calendars, briefing documents, competitive tracking, process documentation) is accurate and up to date. Socialize it with key teams/stakeholders across the business.
• Produce weekly reports analysing the success of promotional activity. Monthly reporting at campaign level to support business review cycle.
• Understand campaign KPIs, identify gaps and opportunities to drive promotional optimisation.
• Projects as required.

Essential Experience /Training

• Minimum 1-2 years experience in Marketing, Digital Marketing or Campaign Management.
• Bachelor s degree in Marketing, Digital Marketing, Social Media, Advertising, or other related fields.
• Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.
• Excellent time management skills and be able to multitask.
• Experience in writing strong cross channel creative campaign briefs.
• Technical skills
• Ability to think strategically and analytically to ensure successful campaign execution.
• Proficiency in MS Office, Excel, Word, PowerPoint as well as Google Workspace
• Excellent verbal and written communication skills.

Desirable Skills/ Experience

• Experience working in a fast-paced e-commerce environment with ambitious commercial targets.
• Prior experience working in Campaign Management is highly regarded.
• Experience in campaign reporting and analysis.
• Demonstrate an understanding of the role of price and promotional activity in marketing activity.