National Marketing Head - Vision Care India

National Marketing Head - Vision Care India

Band Level: 30

Reporting to: Business Unit Leader- Vision Care India

PURPOSE

The National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and execution excellence to enhance Johnson & Johnson s presence, competitiveness and category leadership in Vision Care.

KEY RESPONSIBILITIES

• Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership.
• Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India.
• Leverage deep market insights to formulate innovative go-to-market strategies and business models.
• Demonstrate a consumer first mindset and own demand generation for the brand
• Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging.
• Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives.
• Ensure all marketing activities are in compliance with regulatory and ethical standards.
• Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives.
• Manage marketing budget to invest for sustainable growth while ensuring sound financial and operational stewardship

WORKING RELATIONSHIPS

• Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams
• External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals

KEY ACCOUNTABILITIES

• Strategic Leadership:

o Lead the development and execution of Vision Care marketing strategies in India.

o Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory.

o Shape and implement strategies to grow category leadership and market share.

o Champion consumer understanding and develop consumer insight-based marketing plans to best serve potential and existing contact lens wearer

o Demonstrate consumer/ customer centric and digital first mindset

o Drive innovation in go-to-market strategies and business models.

• Financial Performance

o Drive competitiveness for the India Vision Care business unit.

o Ensure appropriate resource allocation and budget utilization of marketing resources.

o Ensure sustainable growth and strengthen business fundamentals.

o Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals.

• Compliance and Ethical Business Practices:

o Advocate for and instill a strong culture of compliance throughout the organization.

o Ensure marketing activities are healthcare compliant and based on the Credo.

o Adhere to company guideline to ensure financial and operational stewardship in budget management and procurement

• Team Leadership and Talent Development:

o Build, lead, and develop high-performing cross-functional teams.

o Guide marketing team and influence cross-functional team in driving execution excellence of business plans

o Provide coaching to grow organizational capability, bench strength, and leadership pipeline.

o Utilize market insights, customer objectives, and consumer trends to optimize business opportunities.

o Ensure right resourcing and investments to support building in-market capabilities.

• Customer and Stakeholder Relationship Management:

o Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities.

o Engage with major customers and support market teams in implementing aligned business goals.

o Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers.

Qualifications

REQUIREMENTS

• Bachelor s degree or above.
• Minimum of 8 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy.
• Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors.
• Exceptional skills in strategic thinking, marketing innovation, and communication.
• Strong leadership and stakeholder management abilities.
• A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption
• A consumer centric, digital -first mindset
• Results and Performance Driven
• Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge.