Sr. Digital Marketing Executive

As Sr. Digital Marketing Executive, you will be responsible for developing and executing our social media, digital marketing and paid marketing strategies across various platforms.

Role & responsibilities

- Develop and execute digital marketing strategies to drive lead generation, conversion, and revenue growth.

- Conduct keyword research and optimize website elements for search engine visibility (SEO).

- Manage paid advertising campaigns on Google AdWords, Facebook Ads Manager, LinkedIn Ads, etc.

- Create, curate, and manage all published content (images, video, written, etc.) across various social media platforms.

- Monitor social media channels for trending news, ideas, and feedback related to our industry and brand, and incorporate relevant content into our strategy.

- Manage social media accounts, including but not limited to scheduling posts, responding to comments and messages, and engaging with our audience.

- Research and understand the target audience and industry trends to create relevant and engaging content.

- Write and edit content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.

- Stay updated on digital marketing best practices and industry trends.

- Analyze social media metrics and insights to track performance and optimize content and strategy accordingly.

- Collaborate with other teams, including marketing, sales, and customer service, to ensure consistency in brand voice and messaging across all platforms.

- Monitor and manage online reviews and reputation management on platforms such as Google My Business, Apps, and other platforms.

- Explore new opportunities for social media growth and engagement, including influencer partnerships, collaborations, and paid advertising campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising.

- An excellent understanding of the YouTube platform

- Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.

- Stay ahead of industry trends, identifying new opportunities for innovation.