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10 Chai Point Jobs

Growth Marketing Lead , CPG

6-11 years

Bangalore / Bengaluru

1 vacancy

Growth Marketing Lead , CPG

Chai Point

posted 5mon ago

Job Description

It is a growth marketing role rather than execution role, and hence, high degree of responsibilities will be given. The Individual will play a pivotal role in enabling the business to achieve the customer, revenue, and profitability objectives. The main objective for the role is customer acquisition and growth.
 
Responsibilities:
  • Optimisation of All stages of funnel, including ad-copy, creatives, landing pages, lead-submission, calling of leads, conversions at each stage. This will involve stakeholder management as various departments are involved at different stages.
  • Data management, Customer journey management. This role is responsible for both acquisition as we'll as retention of customers.
  • This role will take care of business verticals, including sales B2B, B2C, orders in Amazon, Big basket, Swiggy, Zomato platforms. Hence, a we'll-rounded marketing manager with keen sense of target-segment, digital-marketing tools, and platforms, ready to explore more and grow in this role is required.
  • Coordinate with diverse stakeholders including internal teams (product, tools etc) and external partners (ecommerce service providers) to continuously improve.
  • Defining the marketing strategy to scale the digital funnel and increase outreach through multiple channels
  • Manage the budgets and target the present plans
  • Identify new channels for app installs, performance marketing and digital marketing.
  • Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc
  • Engage with Agencies based on business needs.
  • Identify new channel, placement, and other opportunities to drive brand, product, and growth objectives
  • Build and optimize Marketing and sales funnel
Requirements:
  • Mandatory to have experience in start-up / small sized company
  • Good to have experience with budgets of the tune of 50 Lakhs to 1 Cr per month. Emphasis is on growth of the tune of 30% to 50% month-on-month in most channels.
  • Knowledge of B2B lead management software
  • Mandatory to have an MBA with 6 years of relevant experience

Employment Type: Full Time, Permanent

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Flexible timing
Monday to Saturday
Within city
Day Shift
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Chai Point Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Cafeteria
Free Food +6 more
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Chai Point Bangalore / Bengaluru Office Location

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Bengaluru/Bangalore, Karnataka Office
Headquarter
Mountain Trail Foods Pvt Ltd. #97, Umiya Emporium, 2nd Floor, Hosur Main Road, Madiwala, Koramangala, Bangalore, Karnataka 560029 Bengaluru/Bangalore, Karnataka
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