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Manager - Performance Marketing - Footwear/Fashion (4-5 yrs)

4-5 years

Bangalore / Bengaluru

Manager - Performance Marketing - Footwear/Fashion (4-5 yrs)

Ceee India

posted 1mon ago

Job Description

Looking for a Growth Marketer for a D2C Footwear based out of Bengaluru!.

Job responsibilities:.

1) Develop Comprehensive Growth Strategy:.

- Formulate and execute a full-funnel growth strategy that drives customer acquisition, retention, and lifetime value across multiple channels.

- Analyze market trends and customer behaviour to identify new growth opportunities, optimize conversion rates, and improve customer experience.

- Work closely with the executive team to align growth goals with broader business objectives.

2) Lead Paid Advertising (Google & Meta):.

- Own all aspects of performance marketing, including Google Ads, Meta Ads, and other digital ad platforms, optimizing for ROAS, CAC, and overall growth.

- Strategically manage budgets, conduct A/B testing, and refine campaigns to maximize the efficiency of paid media efforts.

- Collaborate with the creative team to develop high-converting ad creatives and test new formats for better engagement.

3) Conversion Rate Optimization (CRO):.

- Lead CRO efforts to improve on-site performance, enhance user experience, and increase conversion rates across key touchpoints, such as the website and landing pages.

- Conduct A/B testing on product pages, checkout flows, and user interfaces to identify opportunities for improving conversion metrics.

- Implement iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases.

4) Retention & Lifecycle Marketing:.

- Develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value.

- Use customer data to segment audiences, delivering personalized and timely campaigns to boost engagement and reduce churn.

- Design loyalty programs, referral initiatives, and retention campaigns that keep customers coming back.

5) Data Analytics & Performance Reporting:.

- Continuously monitor key performance indicators (KPIs) across all growth channels, using data insights to refine strategies and drive performance improvements.

- Provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends.

- Utilize tools like Google Analytics, Facebook Ads Manager, and SEO platforms (SEMrush, Ahrefs, etc.) to optimize campaigns and measure success.

Qualifications:.

- You have a proven track record in scaling fashion/footwear brands through paid advertising strategies for 4+ years.

- You thrive in a fast-paced, growth-driven environment and have a hustle mindset.

- You're highly analytical, data-driven, and capable of owning growth channels.

- You possess a deep understanding of D2C growth mechanics and are excited to lead impactful campaigns.


Functional Areas: Other

Read full job description

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