CCI Projects - Head - Marketing (12-20 yrs)

Position :Marketing Head

Department :Sales & Marketing

Function :Marketing

Qualification :Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

Yrs of Experience Min 12 - 20 Years

Location: Borivali East, Mumbai

Reporting to VP Business & Strategy

Industry :Preferred from Real Estate

Job Responsibilities :

1. Strategic Planning: Develop and execute marketing strategies that align with the company's overall business goals, including brand positioning, lead generation, and customer engagement.

2. Team Leadership: Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment. Provide guidance, mentorship, and performance feedback to team members.

3. Brand Management: Maintain and enhance the company's brand image by ensuring consistent messaging, visual identity, and brand guidelines across all marketing channels.

4. Digital Marketing: Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media marketing, and online advertising campaigns.

5. Content Creation: Develop and manage high-quality content, including blogs, articles, videos, and other materials to engage and educate our target audience.

6. Market Research: Conduct market research to identify trends, customer preferences, and competitor activities. Use insights to refine marketing strategies.

7. Lead Generation: Drive lead generation efforts through various channels, including online and offline marketing campaigns, events, partnerships, and more.

8. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve desired results.

9. Collaboration: Work closely with the sales team to align marketing efforts with sales goals, including support for sales presentations, collateral, and events.

10. Measurement and Reporting: Implement metrics and KPIs to track the effectiveness of marketing campaigns and provide regular reports to senior management.

Core Competencies :

- Demonstrated success in developing and implementing marketing strategies that drive business growth. Excellent leadership and team management skills.

- Proficiency in digital marketing tools and platforms.

- Strong analytical and problem-solving abilities.

- Exceptional communication and presentation skills.