Category Head

Role & responsibilities

• Setting processes of consumer understanding, Purchase behavior understanding & consumer interaction through

FGDs, consumer surveys, market visit etc.

• Analyzing Primary and Secondary research data for drawing action-point for products and planning new research

concepts to discover intrinsic needs of customer.Product Strategy

• Business model planning leads to annual operating plan for the organization.
• Defining a product portfolio roadmap basis consumer and competition understanding and implementation of supplier

strategy basis ley relevant parameters.

• Planning to deliver topline and bottom-line objectives to the company and leading the team to deliver the above

objectives.Product Planning

• Planning the timelines of product launches, cost Vs value analysis for recommending detailed product specification.
• Undersupply ecosystem to recommend the right components for device and planning the detailed GTM to deliver the

objectives of the company.Product Lifecycle Management

• Analyzing sales, target market, consumers & industry and understating sales trends and market response of LAVA

models vs. competition.

• Proposing timeline of phasing out of running models based on above understanding and launching new models based

on above understanding.

• Proposing extension of life of running products through interventions.Product Operation Planning
• Inventory planning & management and inventory ageing management and planning the intervention in coordination

wise sales team.

• Driving product placement in coordination with sales team and analyzing competition sales and recommending the

right actions basis same

Preferred candidate profile

• Past Product Management Experience
• Strong communication and collaboration Skills
• Strong analytical and leadership skills.
• Should be able to plan and manage deadlines.
• Should be flexible to travel nationally and internationally for extended period.

Perks and benefits