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7 Catchpoint Jobs
Product Marketing Manager
6-7 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Product Marketing Manager
Catchpoint
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Catchpoint the Internet Resilience Company is seeking a proven technical Product Marketing Manager / Director to drive its Network Experience Solution. This is a great role for someone interested in how internal networks have evolved with the Internet and how the Internet Stack has become a significant part of delivering customer and employee experiences.
This role will drive product growth, awareness and acquisition, and go-to-market strategy for our Network Experience solution set. The PMM will have an outstanding ability to develop compelling, high-quality, and innovative content for Network Engineers, and SRE s to use Catchpoint s solutions to improve Network Resilience and ultimately business outcomes.
What will success look like in this position?
- Company revenue performance against goals
- Network Experience adoption and revenue performance through both online and enterprise channels
- Content effectiveness measured by sales adoption and win/loss metrics, SEO authority, page views, email registrations, and favorable placement in independent market research
- Shaping compelling product enhancements on Network Experience and as it pertains to Catchpoint IPM.
- Revenue of Catchpoint Network Experience Solution set.
Responsibilities
- Own the development and enablement of messaging for Catchpoint Network Experience.
- Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics.
- Support product launches and help scale adoption.
- Collect, analyze, and report data, metrics, KPIs, and user feedback.
- Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap.
- Create compelling, unique, and interactive content to grab attention.
- Synthesize market trends, customer needs and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit.
- Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams.
- Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience.
- Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere.
Required Skills & Qualifications
- 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing.
- Strong understanding and working knowledge of technology marketing.
- Knowledge of Network technologies and experience marketing to Network Engineers (must have)
- Demonstrated success in positioning industry-leading products and solutions.
Overview
#LI-REMOTE
Employment Type: Full Time, Permanent
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What people at Catchpoint are saying
Product Marketing Manager salary at Catchpoint
reported by
1
employee
with 6
years exp.
₹11.7
L/yr - ₹14.9
L/yr
33%
less
than the average Product Marketing Manager Salary in India
View more details
What Catchpoint employees are saying about work life
based on 24 employees
Flexible timing
Monday to Friday
No travel
Night Shift
Catchpoint Benefits
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