Product Marketing- Totaline

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Role: Product Marketing- Totaline

Location: Gurgaon, India

Full/ Part-time: Full time

Build a career with confidence

About the role

This role may be responsible for collecting research and analytics to support and contribute to the development of marketing strategies. Participates in strategizing opportunities of improvement to enhance Product Management performance.

Key Responsibilities:

Product Strategy & Management

• Identify product gaps & opportunities in current product lineup

• Evaluate market segments size , Carrier SoW, GM% by segment and potential expansion areas

• Benchmark key competitors: Evaluate pricing & define positioning for our brand

• Identify product gaps

• USP identification

• Lead Product development while collaborating with sourcing team

• Initiate & own business case to introduce new products aimed at increasing revenue & margin %

• Provide pricing / cost indications, volume mix & forecast revenue & margin %

• Lead GTM strategy for New Products

• Product brochures / collaterals / Selling tools / Price List

• Discounting mechanisms

• Promotion & Marcomm

• Trainings internal & external

Growth Strategy

• Understand the impact of Macro Economic factors on the business, identify growth opportunities.

• Develop core product positioning & GTM strategy

• Sustain product performance throughout lifecycle with market interventions

• Expand digital footprint & track updates on website / social handles

Channel Strategy

• Work closely with business leaders / BUH to formulate & streamline channel strategy for Totaline Business.

• Periodic evaluation of business performance vs plan

• Manage channel policy for engaging the partners to drive business growth

• Manage channel schemes & evaluate key volume & pricing triggers for revenue expansion.

• Benchmark the schemes and offerings of competitors to channel partners

Requirements

• 1-3 Years experience in Product Marketing

• Candidate from Appliance Industry is preferred

Benefits

We are committed to offering competitive benefits programs for all of our employees, and enhancing our programs when necessary.

• Make yourself a priority with flexible schedules, parental leave

• Drive forward your career through professional development opportunities

• Achieve your personal goals with our Employee Assistance Programme

Our commitment to you

Join us and make a difference.

Apply Now!

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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