This is a need for a Social Media Manager who can take charge of developing and maintaining the brands existence within social media
Such a professional creates engaging content, schedules it, answers customer queries, comments on customer feedback, and generally creates appreciation with the community of people who like the page
Moreover, a social media manager keeps himself updated with trends and metrics, tracks them, and acts on their analysis to make constant optimization in the content strategy
Noted here are creativity, familiarity with the dynamics of each platform to handle online reputation