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7 CaratLane - A Tata Product Jobs

Marketing Executive

1-5 years

₹ 4 - 5.5L/yr

Mumbai Suburban

1 vacancy

Marketing Executive

CaratLane - A Tata Product

posted 15hr ago

Job Description

Job responsibilities :-


Social Media Management:

● Develop, manage, and optimize social media strategies for platforms including Facebook, Instagram, LinkedIn, Twitter and YouTube.

● Plan and execute social media content calendars to ensure consistency and brand alignment. ● Engage with global audiences by responding to comments, messages, and queries in a timely manner.

● Analyze performance metrics and adjust strategies to optimize engagement and reach.

● Collaborate with designers, copywriters, and other team members to create compelling content (graphics, videos, and posts).


Content Creation & Strategy:

● Develop engaging and relevant content tailored to international markets and audiences.

● Create blog posts, newsletters, and marketing copy aligned with brand messaging and audience preferences.

● Work with creative teams to ensure high-quality visuals and videos align with marketing goals.


Market & Competitor Analysis:

● Stay up-to-date with digital marketing trends, emerging platforms, and industry best practices. ● Conduct market research to understand target audiences, industry shifts, and competitor strategies.

● Provide insights and recommendations for improving digital marketing efforts.


Requirements & Qualifications:

● 2-5 years of experience in social media management and digital marketing (preferably in an international business setting).

● Proven experience managing multi-platform digital campaigns.

● Excellent written and verbal communication skills in English (additional languages are a plus). ● Creativity, adaptability, and a results-oriented mindset.

● Strong organizational and project management skills.



Employment Type: Full Time, Permanent

Read full job description

Prepare for Marketing Executive roles with real interview advice

Top CaratLane - A Tata Product Marketing Executive Interview Questions

Q1. What is Task and Its Type and How to you explain it to Non Agile Professional
Q2. How do we calculate the Velocity and Capacity of the team
Q3. What is the recommended Team Size in Scrum
View all 31 questions

What people at CaratLane - A Tata Product are saying

2.0
 Rating based on 1 Marketing Executive review

Likes

Open Hierarchy Transparency in decision making Lot of exposure for newbies

  • Skill development - Good
  • +1 more
Dislikes

1. Work-life balance 2. Unrealistic target expectations 3. Never-ending data obsession which kills creativity 4. Too much and frequent focus on random experiments with out a well thought of plan 5. No breather in between projects. There is always something important or urgent ongoing. ITS EXHASUTING.

  • Salary - Bad
  • +4 more
Read 1 Marketing Executive review

Marketing Executive salary at CaratLane - A Tata Product

reported by 1 employee with 2 years exp.
₹3.6 L/yr - ₹4.6 L/yr
19% more than the average Marketing Executive Salary in India
View more details

What CaratLane - A Tata Product employees are saying about work life

based on 873 employees
71%
30%
52%
98%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

CaratLane - A Tata Product Benefits

Submitted by Company
Parental Leave
TATA Brand Discount
Child care
Soft Skill Training
Cafeteria
Employee Discount +4 more
Submitted by Employees
Job Training
Health Insurance
Team Outings
Soft Skill Training
Work From Home
Cafeteria +6 more
View more benefits

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