Strides Pharma - Manager - Product Marketing (8-10 yrs)

About the job:

- We are looking for a PMM who can effectively bridge the gap between different teams to ensure cohesive and aligned efforts.

- This role is crucial for maintaining cohesion between product development, sales, marketing, and customer success

Key Responsibilities:

- Product Strategy: PMM will establish a clear vision for the product and own the North Star Metric.

- Market Research: PMM will conduct primary & secondary research to gain insights into product's competitive advantage.

- GTM: PMM will plan & execute product's GTM by identifying and prioritizing customer segments to focus on.

- Positioning: PMM will develop effective messaging & communication that resonates with identified customer segment

- Sales Enablement: PMM will create & maintain a comprehensive stack of assets - presentations, documentations, videos on product features & the use cases.

- Demand Generation: PMM will be responsible for demand generation through organic, paid & on-ground activities.

- Thought Leadership: PMM will promote thought leadership on topics of interest to the product, through events & webinars.

- Lead Qualification: PMM will own the MQL funnel including product demonstrations.

- Product Adoption: PMM will be part of a CFT to ensure quick customer onboarding and effective product training, driving product adoption.

- Customer Success: PMM will conduct periodic customer engagements to receive feedback & understand customer complaints.

Experience & Qualification:

- 8 to 10 years of work experience; preferably in product, marketing, or sales

Knowledge & Skills Required:

- Understanding how to identify and analyse customer segments and target markets based on demographic, behaviours and needs.

- Excellent communication & presentation skills, with the ability to articulate clearly.

- Influencing Skills and Stakeholder Management - The ability to work collaboratively with multiple stakeholders, effectively influence decisions, negotiate outcomes, co-create solutions, and drive alignment across teams and functions.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Ability to manage multiple projects simultaneously and work in a fast-paced environment

Location: Bangalore