Senior Executive - Corporate Communication, PR

1. Public Relations • Develop and execute PR campaigns and media relations strategies. • Collaborate with internal teams (e.g., marketing) and maintain open communication with senior management. • Edit and update promotional materials and publications (e.g., brochures, videos, social media posts). • Prepare press releases and ensure targeted communication. • Effectively organize PR events and media strategy for product launches/brand led announcements. • Identify and pursue opportunities for new-age partnerships, including brand/media/influencer led collaborations. • Address media inquiries and manage communication with external stakeholders. • Monitor media coverage and stay informed on industry trends. • Proactive showcase of PR activities, demonstrating impact and outcomes. • Provide effective leadership in working with both PR and digital agencies. 2. Social Media- Driving Integrated Corporate Campaigns • Develop and implement a comprehensive social media content strategy that aligns with brand objectives. • Plan social media campaigns to enhance engagement and drive brand awareness along with collaborating with creative teams to produce high-quality content across various platforms. • Monitor digital trends and key performance indicators to adjust strategies for maximum impact. • Manage social media channels, ensuring consistent brand voice and messaging. • Track social media performance, providing insights and recommendations for optimization. 3. Brand Management • Work in collaboration with the Singapore team and internal employees to ensure adherence to global brand logo guidelines.