Marketing Head - Ayurvedic & Herbal Segment

Principal TASKS & Responsibilities: (Please write all the major jobs that the employee is required to carry out )

1. Preparation of Marketing Mix

• Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term
• Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team
• Prepare and Deploy effective Marketing Mix for the business and implement the same
• Deliver and deploy high quality project leads through superior marketing strategies & tactics

2. Design and Implementation of Marketing Strategies

• Analyze market condition and forecast sales and market share.
• Continually providing customer feedback and high level view of the market through long term, short term, and medium plans.
• Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy
• Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions.

• Evaluate investments through ROI analysis.
• Implement innovative and creative business solutions to grow market / prescription base
• Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC
• Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
• Manage the entire portfolio at various lifecycle stages of BCG matrix
• Design and implement integrated marketing communication to each customer segments through Field Force
• Deploy effective customer segmentation and product differentiation strategies
• Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team 18-20 days FW in a Quarter.
• Train the FF in effectively implementing marketing campaigns/ promotional themes
• Constant monitoring of the effectiveness of implementation and improve at critical mile stones

3. Customer Development / Market Development

• Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20-25).
• Participate in various customer forums for influencing key drivers / decision makers in high priority segments
• Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats

4. Team Leadership

• Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division

5. Budgetary Controls:

• Cost and profit management through effective and efficient management of operational activities.
• Careful allocation of financial resources to achieve maximum output from the investment
• Ensure a robust supply chain mechanism to maintain stipulated inventory holdings