Social Media Executive/Manager

Marketing Strategy Execution:

• Assist in developing and implementing marketing strategies to promote our company services, software products and SaaS offerings.
• Execute marketing campaigns across digital channels, ensuring alignment with company goals and maximizing ROI.

Campaign Coordination:

• Coordinate with internal teams (design, SEM, SEO, content) to ensure that marketing ideas are effectively implemented.
• Monitor and report on campaign performance, making adjustments as needed to achieve desired outcomes.

Content Management:

• Support the creation of engaging content, including blogs, case studies, and social media posts, to attract and engage potential customers.
• Ensure all content aligns with the overall marketing strategy and supports lead generation efforts.

Cross-Team Collaboration:

• Liaise with the sales team to align marketing activities with sales goals, ensuring that leads are effectively nurtured and converted.
• Work closely with the technical and product teams to ensure that marketing materials accurately reflect product capabilities and benefits.

Digital Marketing and Automation:

• Assist in optimizing website content and user experience to improve conversion rates.
• Manage and utilize marketing automation tools to streamline processes and track lead engagement.

Market Research:

• Conduct basic market research to stay informed about industry trends, competitor activities, and customer preferences.
• Use insights from research to inform marketing strategies and enhance competitive positioning.

Event and Webinar Coordination:

• Help organize and promote industry events, webinars, and other marketing activities to increase brand visibility.
• Ensure that events are well-coordinated and contribute to lead generation and brand awareness.

Reporting and Budgeting:

• Track and analyze campaign metrics, providing regular reports on marketing performance.
• Assist in managing the marketing budget, ensuring cost-effective use of resources.