Campaign Specialist - SFMC Platform (3-6 yrs)

Campaign Specialist (US Shift 6PM To 3AM)

Job Description :

We're searching for a Campaign Specialist to support the daily operations of digital messaging (email, push, SMS) programs using Salesforce Marketing Cloud (SFMC). This role collaborates with internal teams to deliver high-quality service that is on-time and exceeds client expectations. This individual will be proficient in campaign management methodologies from build and quality assurance checks to segmentation and deployment configuration to send initiation. Are you passionate about email marketing and looking to expand your marketing automation expertise? If so, this is a great role for you!

About you :

- A positive, results-minded teammate who works cross-functionally to deliver outstanding email campaigns

- A detailed problem-solver ready and willing to look into any issues that arise when something isn't working as we expect or need it to

- A highly organized professional, who thrives in a fast-paced environment

- An adaptable team player who can respond and deliver tasks with flexibility that meets the client's needs

- An excellent communicator with strong interpersonal and time management skills, who strives for a high level of responsiveness to clients and teams

What you'll do :

- Implement the day-to-day operational tasks to build, test, and launch simple to sophisticated campaign workflows within SFMC

- Setup campaigns inclusive of build and deploy in most efficient approach considering data management and audience creation requirements and SFMC platform solutions

- Apply QA checklist with keen attention to detail and lead functional testing/approval of campaign logic, templates, and content to launch campaigns with a 0% error rate

- Monitor email efforts for errors and performance as accuracy is our number one goal

- Provide basic reports or data extracts as needed

- Maintain daily interaction with campaign leads, provide status of campaigns, and assist in updating the program calendar and ticketing system

- Contribute ideas and feedback for process improvement

- Support in requirements gathering and solution validation for new campaigns and project implementations

- Work towards SFMC certifications, if not already achieved

What you'll need :

- Minimum of 3 years of experience working in email campaign management and using email automation platforms, preferably Salesforce Marketing Cloud

- Ability to read and understand code (HTML/CSS, SQL) is required for email development and audience creation

- Introductory level knowledge of scripting emails for personalization and dynamic content, preferably with AMPscript inside the SFMC platform