Campaign Manager (2-6 yrs)

Qualifications & Skills:

- Experience: 2-4 years of experience in campaign management or marketing automation, with hands-on experience using tools like MoEngage, HubSpot, or CleverTap.

- Technical Skills: Strong understanding of marketing automation, deep linking, UTM attribution, campaign setup, and reporting.

- Analytical Skills: Ability to analyze campaign performance, generate insights, and optimize campaigns to improve KPIs such as open rates, CTR, conversion, and LTV.

- Communication: Excellent verbal and written communication skills with the ability to clearly present data-driven insights to cross-functional teams.

- Attention to Detail: Highly organized with a strong attention to detail to ensure error-free campaign execution.

- Problem-Solving: A proactive approach to troubleshooting and problem-solving in a fast-paced, dynamic environment.

Preferred Qualifications:

- Experience in FinTech or the education space is a plus.

- Familiarity with SQL, Google Analytics, and CRM integrations.

- Understanding of customer lifecycle marketing.