Brindco - Head - Sales (8-15 yrs)

The role of Sales Head for Evian India business requires a dynamic leader with a robust understanding of various market segments, specifically HoReCa (Hotels, Restaurants, and Cafs), travel retail, modern trade, and general trade. Below is a detailed job description that outlines the key responsibilities, qualifications, and necessary skills for this position.

Job Title: Head of Sales - Evian India

Key Responsibilities:

Sales Strategy Development:

- Design and execute comprehensive sales strategies tailored to the HoReCa sector, travel retail, modern trade, and general trade to maximize revenue growth.

Market Analysis:

- Conduct thorough market research to identify trends and opportunities within each segment, ensuring Evian's competitive positioning.

Team Leadership:

- Lead and develop a high-performing sales team focused on achieving targets across all channels.

- Foster a culture of collaboration and accountability within the sales organization.

Client Relationship Management:

- Establish and maintain strong relationships with key accounts in the HoReCa sector and travel retail.

- Negotiate contracts and agreements with major distributors and retailers to secure favorable terms.

- Maintain strong relationship with International counterparts and showcase the growth trajectory.

Performance Monitoring:

- Set clear sales targets for each segment; track performance against these goals and implement corrective actions as needed.

- Provide regular reports on sales performance, market dynamics, and competitive activities.

Cross-Functional Collaboration:

- Work closely with marketing, finance and supply chain teams to align sales initiatives with overall business objectives.

- Participate in promotional activities and events to enhance brand visibility in the marketplace.

- Brand Planning and Marketing Development for Evian family of SKU's.

Qualifications:

Education: Master's degree in Business Administration, Marketing, or a related field;

Experience:

- At least 8-10 years of experience in sales management within the FMCG or beverage industry.

- Proven track record of success in managing sales across HoReCa, travel retail, modern trade, and general trade channels.

Skills:

Leadership Skills:

- Strong leadership abilities with experience in building and managing diverse sales teams.

Market Knowledge:

- Deep understanding of the dynamics within HoReCa, travel retail, modern trade, and general trade sectors.

Analytical Skills:

- Proficient in data analysis to inform strategic decisions; familiarity with CRM systems is advantageous.

Negotiation Skills:

- Excellent negotiation skills with a focus on achieving win-win outcomes.

Communication Skills:

- Strong verbal and written communication skills; ability to influence stakeholders at all levels.

Technology Skills :

- Should be able to drive presentations, do data analysis

- Well versed with latest technology

Personal Attributes:

- Passionate about selling premium/ luxury product and health-focused products.

- Results-driven mindset with a proactive approach to challenges.

- Strong interpersonal skills with an ability to build relationships quickly.

This role is vital for driving Evian's growth across multiple channels while aligning with Danone's broader sustainability goals. The ideal candidate will possess a strategic vision combined with practical experience in navigating complex sales landscapes.