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Director, Consumer Insights & Data Analytics
Brilliant Earth
posted 11d ago
Job Role Insights
Key skills for the job
Job Description
- Lead path to purchase research across categories, identifying new areas to increase overall site conversion, optimize performance and improve the customer journey.
- Develop insights on shifting customer perception toward categories and the corresponding impacts on shopping behaviors.
- Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels
- Understand and define the key factors in ecommerce and showroom experience for Brilliant Earth
- Develop tools to understand and track brand strength for Brilliant Earth focused on changes in awareness, familiarity and consideration over time.
Consumer Segmentation and CRM:
- Develop consumer cohort and purchase behavior analyses across purchase channels, to better understand and drive repurchase and lifetime value
- Provide customer insights for brand, performance marketing and CRM teams for for use in optimizing marketing strategies and tactics.
- Develop a reporting framework to continuously measure repurchase & lifetime value.
- Play a key role in the development and data foundation required to support a Brilliant Earth loyalty program.
Marketing Data & Analytics:
- Provide analytics and insights to stakeholders within the ecommerce and brand teams focused on both upper and lower funnel marketing activities.
- Lead marketing campaign analysis across all channels including CRM, Social, Organic, and Performance and build processes which enable comparison of campaigns over time.
- Develop full funnel attribution frameworks with consideration for transactions and activities which lead to transactions.
Business tools and monitoring:
- Create self-service analytics reporting structures which enable data driven decision making to scale efficiently across the organization.
- Develop reliable forecasting processes for key activities and business processes across the organization as a foundation for business health monitoring.
- Develop monitoring tools and capabilities, ensuring business foundations and processes are functioning as expected and automatically alert business teams if outlier conditions exist.
Data foundations:
- Lead and educate the organization on digital analytics; drive data and analytics best practices.
- Ensure data source and tagging stability, focused on repeatable insights which can be trusted by business owners and teams.
- Ensure projects and platform changes across the organization consider analytics, and new capabilities are building upon the data foundation.
- Provide leadership in driving the organization s data strategy and data foundations to ensure the organization is using data effectively and scaling sufficiently to support the business.
You re a great candidate if you have:
- 10+ years of relevant Consumer Insights and Digital Analytics leadership experience
- Robust understanding of data and analytics technology. Experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake
- Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social)
- Experience leading and driving consumer journey and website experience optimization analytics
- Experience defining, developing and communicating CRM and Consumer cohort insights
- Experience in consumer segmentation and developing a data-based cohort modeling
- The ability to communicate complex concepts to a variety of audiences
- Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights
- Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship.
- Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals. Possesses strong problem-solving skills, approaching challenges with a positive and innovative mindset to drive solutions.
- Familiarity with HTML, CSS, Google Analytics and Javascript are a plus
- Bachelor s degree or equivalent, preferred
Employment Type: Full Time, Permanent
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