Esme | Brand Manager | Gurgaon

Role & responsibilities

Brand awareness and demand generation

• Work on various aspects of Brand Communication from content design to execution (New product launch Campaigns, Social Media pages, Influencer Campaigns, content listings on partner platforms)
• Assist in executing brand advertising from concept to creative to amplification
• Work with activation and creative agencies on aspects like artwork, adaptations, outlet activations etc.
• Driving execution as per agreed Brand Activation Calendar
• Track and lift the digital as well as offline imagery of the brand

NPD

• Market research & customer connect to keep the product portfolio upgraded & relevant
• Build & maintain a rolling NPD Calendar
• Drive the innovation calendar for the brand by launching NPDs OTIF
• Identify opportune spaces to grow the current portfolio as well as foray into newer categories
• Competition mapping & price tracking
• Coordinate with R&D for product conceptualization, new product development & Claim Studies
• Drive trials across the entire testing funnel and help finalize formulations for commercialization
• Coordinates with procurement for packaging development as well as disruptive 3P sourced product lines
• Works on packaging development and enhancement in terms of design to stay at pace with the ever evolving market trends

BTL

• Identify & participate in opportune exhibitions, trade fairs, regional events
• Conceptualise & execute regional SEMINARS to grow brand affinity on-ground
• Execute In-Salon Branding PAN India
• Plan & execute product KTs

Preferred candidate profile

• MBA, preferably in marketing with 5 years of experience in a brand role
• At least 3 years of relevant experience in a beauty or personal care brand. Exposure in the professional products space or salon industry would be an advantage

Skills & competencies

• Category understanding & basic knowledge of the beauty and personal care space
• Understanding of Marketing Communication Development and Assessment
• Strong ownership acumen
• Consumer centricity
• Digital & E-Comm. understanding
• Excellent Communication Skills