Brand Manager (Guitar or Bass)

The Brand Manager would be responsible for managing the various aspects of the musical instruments / accessories brands assigned by the company and ensuring that the brands are adequately represented across India.

Purchase planning:

Evaluate brand catalogues, identify focus products and select products for our market, considering price-points and appropriateness of products.

Track sell-through of purchased products, across verticals (Retail, Online and Distribution).

Prepare annual order projections and place orders at regular intervals.

Ensure sufficient stocking of spares. Competition analysis:

Identifying competitors in the industry and analysing different marketing strategies.

Make strategic assessments of current and potential competitors in the market. Relationships with stakeholders:

Build strong relationships with principals, musicians, music teachers, and important dealers.

Engage in getting regular feedback on products and services from various stakeholders.

Send regular marketing updates to the principals, with detailed reports on social media campaigns, analytics, and successes.

Share a good rapport with your artists and look after their requirements within reason.

Address customer queries and complaints. Marketing campaigns (in close collaboration with Content \/ Marketing team)

Provide the content \/ marketing \/ sales teams with complete fact sheets that include special features \/ hi-resolution images of products we import.

Create brand strategies to boost sales and develop brands.

Work on special campaigns to move open box and display products.

Register an @furtadosmusic account online; identify and keep up with the latest social media trends.

Update brand pages with relevant content.

Initiate and oversee specialized newsletters catering to specific interests.

Source product videos from principals and locally made.

Answer customer queries generated through these portals.

Study the music scene in the country, be aware of the bands and artists who engage in curating high quality content.

Look out for social media influencers and up-and-coming musicians who can be brand ambassadors or endorsees; develop promotional strategies engaging them.

Regularly engage in commenting and sharing content relevant to the brands and artists you work with.

Keep a tab on results for all activities you engage in. Website:

1. Offer advice on top picks and recommended accessories.
2. Write well-researched meaningful blogs.

Submit and overview product parameters for your respective brands.

Number Of Positions 3

Experience

Knowledge of Guitars & Minimum 5 years of relevant experience