Branch Sales Manager

Role: Branch Sales Manager- ME
Grade:
Direct Reporting To: Branch Manager
Functional Reporting To:
Department: Business

ROLE PURPOSE
The purpose of this role is to drive and implement an effective marketing and sales strategy for the branch in order to build SBFC into the trusted lender of
choice, while ensuring sourcing is done from desired customer profiles .

ROLE DETAILS
DO—Key Responsibilities / Accountabilities
ï‚• Initiate Daily, Weekly and Monthly sales planning
DISPLAY - Qualifications and Experience
Qualifications and Technical Skills
ï‚• Graduate Degree
o
Effective communication of individual target expectation and team target expectation to the team and
plan accordingly
ï‚• Knowledge of finance industry,
ï‚• Experience of branch sales and
operations in NBFCs
Overall and Specific Experience
ï‚• 1+ years of overall experience
o
o
o
Adherence of daywise sales plan for self and his team for market activities
Ensuring regular follow up to track progress of team and take corrective action wherever required
Ensuring proper planning and availability of resources in advance for all market activities, coordinate
with Branch Manager for activities which will be done in conjunction with other branch staff
Key Behavioural Attributes
ï‚• Financial Acumen
ï‚• Analytical Thinking
ï‚• Sales orientation
o
o
maintain daily sales efficiency by ensuring leads are updated in daily sales report by team
Initiate NPA customer calling for pending payments
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ï‚•
ï‚•
Generating new business and ensure the productivity month on month basis
Ensure all customers provide references, improve customer satisfaction in order to increase retention
Attend personal discussion with customer to understand customer profile. Provide insights to credit team to
reduce fraudulent cases
ï‚• Improve branch Sales efficiency and effectiveness
o
o
Proper sales planning activities in areas to increase customer connect
Collect references from all customers and ensure calling and sending SMS’s to all leads to increase
conversion rate
Key Interactions
Internal
o
o
o
Planning customer visits to old customers/ HNI customers who have closed accounts to bring them
back to SBFC
o Branch Manager
o Regional Business Head
o Auditor
follow up on interest collection to minimise penal charges for each customer and increase customer
loyalty
Attend all trainings on policy and process changes as and when required
o Area Credit Manager
External
o
External Authorities for driving any
activities in area
o
o
Society Secretary
Vendors
Validated by :
Validated on :
Revised by :

Role: Branch Sales Manager- ME
Grade:
Direct Reporting To: Branch Manager
Functional Reporting To:
Department: Business
Revised on :
Incumbent’s Name : __________________________________, Designation: ________________________ Incumbent’s Signature:________________________ Date: __________________