Digital Marketing Executive

Job Position: Digital Marketing Executive

Employment Type: Full Time, Permanent

Location: Salt Lake, Sector V, Kolkata

About Company:

Webguru Infosystems is an ISO 9001:2015-certified global digital solutions provider with more than 100 full-time developers. For the last 19 years, Webguru Infosystems has been a dynamic and innovative tech company, dedicated to delivering cutting-edge solutions in web development.

Roles and Responsibilities:

• To work on digital marketing projects for domestic as well as international clients.
• Areas of work: SEO, SMO, Google Ads, App Store Optimization Facebook & Instagram Ads, Video & Content Marketing.
• To deliver SERP rank improvement for SEO projects, increase user base and user engagement/interaction for SMO projects, and improve cost/conversion for PPC projects.
• Design, implement, and analyze email marketing campaigns to nurture leads and retain customers.
• You will be required to communicate with the members of the design and content development teams and get the necessary materials you need for the projects.
• You will be required to communicate with your clients for taking inputs and sharing reports and updates. You will also be required to monitor the competition and provide suggestions for improvement to your clients.
• Stay updated on industry trends, competitor activities, and emerging digital marketing strategies to ensure our campaigns remain cutting-edge.

Required Candidates Profile:

• Good knowledge and understanding of digital marketing concepts, trends, and best practices.
• Excellent written and verbal communication skills.
• Sound knowledge of the latest SEO trends and Google algorithms.
• Working knowledge of web analytics tools (e.g., Google Analytics (GA4), SEMRush, Search Console, etc.).
• Good knowledge of Google Ads (Search, Display, Shopping, App Store Optimization and Video).
• Experience with B2B/B2C social media promotions - Organic & Paid.

Certifications: Google Analytics, Google Ads, or other relevant certifications are a plus.

Salary: As per industry standard.

Please submit your CV, a cover letter detailing your qualifications and relevant experience, to jobs@webguru-india.com