Marketing Lead_MPS

What does the role entail?

As the India and Global Marketing Lead , you will be the cornerstone of our marketing strategy, responsible for:

1. Defining and Owning the Brand Narrative:
   Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.
2. Championing Product-Led Growth (PLG):
   Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
3. Strategic Pricing and Market Positioning:
   Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
4. Integrated Marketing Campaigns:
   Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
5. Martech and Digital Ecosystem Leadership:
   Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences.
6. Content and Thought Leadership:
   Elevate Bosch MPS s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
7. GTM Strategy and Product Launches:
   Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.
8. Partner Enablement and Loyalty Programs:
   Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.
9. Data-Driven Decision Making:
   Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.
10. Team Leadership and Collaboration:
    Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals.
11. Market Research and Consumer Insights:
    Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.