Strategy: Develop visual content strategies that align with and propel our marketing initiatives, fostering stronger brand recognition, customer engagement and education. Content Creation: Capture, produce, and edit photographs and videos for a wide range of purposes including brand promotions, educational videos, performance marketing, and social media content. Event Coverage: Attend and capture key company events, product & clinic launches, and other important occasions, ensuring high-quality documentation of these moments. Travel may be required to various event locations. Brand Alignment: Ensure all visual content aligns with our brand identity, design guidelines, messaging, and marketing goals, maintaining consistency across all media. Collaboration: Work closely with the marketing team to plan and execute content strategies, ensuring that all visual materials meet the needs of targeted campaigns and initiatives. Innovation and Trends: Stay updated with the latest trends in photography, videography, and social media to create innovative and trendsetting visual content. Post-Production: Handle all aspects of post-production, from editing images and videos to adding graphics and effects that enhance the final output. Equipment Maintenance: Manage and maintain photography and videography equipment, ensuring all tools are in working order and up-to-date. Project Management: Manage multiple projects from conception through completion, meeting deadlines and coordinating with other team members and stakeholders. Asset Management: Organize and maintain a digital asset management system, ensuring all photo and video materials are properly cataloged, stored, and easily accessible for current and future use.