Boatload Minds - Chief Marketing Officer (8-12 yrs)

Job Description:

Job Title Marketing Head

Role type Managerial

Reporting to Managing Director

Job Location Bengaluru (Work From Office)

About us:

We are an innovative hardware tech beverage solution provider. With our inbuilt leveraging technology we are on a mission to continuously redefine the way India consumes its favourite Home Tea away from home. Our Founder - Mr. Gowri Shankar Duraisamy

Job overview:

As a Manager - Digital Marketing, you will be responsible for leading entire digital marketing strategies for the organisation, from developing, implementing, and managing comprehensive digital marketing strategies to drive online traffic, enhance brand awareness, and generate leads or sales. You will leverage various digital channels, platforms, and tools to execute campaigns, analyse data, and optimise performance.

Who are you? (Personality attributes):

- Go-Getter & Problem Solver

- Self Initiator & Proactive

- Innovative & Strategic Thinker

- Takes Ownership of what you do

What will you do? (Responsibilities):

You will be leading and executing the below mentioned responsibilities:

- Develop and implement a comprehensive marketing strategy aligned with the companys business goals.

- Identify market trends, customer needs, and competitor strategies to keep the brand ahead.

- Oversee and manage end-to-end marketing operations across the country.

- Ensure seamless coordination between physical and digital marketing activities.

- Set and monitor marketing budgets, ensuring efficient use of resources.

- Plan and execute offline marketing activities such as events, exhibitions, sponsorships, and branding initiatives.

- Build strategic partnerships and collaborations to enhance visibility and customer reach.

- Work closely with the sales team to design campaigns that directly impact revenue growth.

- Develop lead generation strategies and marketing tools that empower the sales team to close deals effectively.

- Build, lead, and mentor a high-performing marketing team.

- Foster collaboration and innovation within the marketing department.

- Establish KPIs and track the performance of marketing campaigns across channels.

- Present detailed reports to the MD, highlighting progress, challenges, and opportunities for growth.

- Strengthen the Boatload Minds brand through innovative campaigns and consistent messaging.

- Ensure brand guidelines are maintained across all platforms and communications.

What do we need? (Requirements):

- Masters degree in Marketing, Business Administration, or a related field with at least 8 yrs of experience as a Marketing Manager or a similar role

- Has lead end to end marketing strategies

- In-depth knowledge of marketing channels, tools, and best practices

- Strong analytical and project management skills

- Excellent communication and interpersonal skills

- Proven experience in managing large-scale marketing operations, preferably at a national level.

- Strong expertise in both physical and digital marketing strategies.

- Exceptional leadership, analytical, and decision-making skills.

- Ability to work in a dynamic environment and deliver measurable results.

What will you enjoy? (Benefits):

- Innovative and hustler colleagues

- Experienced mentors

- Excellent learning and growth opportunities

- Competitive salary

- Employee friendly policies

- Frequent engagement activities with colleagues

- We encourage to take regular breaks and breaks are always powered by food, snacks and beverages.

Let's sit on a cup of tea!