DIGITAL MARKETING ANALYST

Develop and execute digital marketing campaigns to drive customer acquisition, engagement, and retention.
- Work collaboratively with the content team to create engaging and relevant content for the target audience.
- Manage and optimize paid advertising campaigns on various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze and report on key performance indicators (KPIs) to measure campaign effectiveness and identify opportunities for improvement.
- Develop and manage email marketing campaigns, including segmentation, A/B testing, and list management.
- Develop and implement social media strategies across various channels to increase brand awareness and engagement.
- Conduct market research and stay up-to-date with industry trends to identify new marketing opportunities.
- Develop and maintain brand identity and messaging across all marketing channels.
- Collaborate with the website design and development teams to ensure all marketing efforts align with website goals and design.
- Collaborates with agencies and other vendor partners.
JOB DESCRIPTION Responsibilities - Proven experience in digital marketing, including paid advertising, email marketing, and social media.- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Excellent visual design skills.
- Creative and open to new ideas.
- Adaptable and willing to learn new techniques.
- Excellent communication skills.