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Digital Marketing Lead Generator
Blue Lotus Technologies
posted 4d ago
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Fixed timing
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Job Description
Digital Marketing Lead Generator
Job Overview : The Digital Marketing Lead Generator is responsible for identifying and cultivating potential leads for the company s services. This role involves strategic use of digital channels to attract and engage prospects, with the aim of converting them into customers.
Responsibilities :
- Research and identify potential leads using online resources, networking, and cold outreach
- Develop and implement lead generation strategies that drive engagement and conversions.
- Track and analyze lead generation data to optimize strategies and report on ROI
- Work closely with internal team to ensure seamless handoff of qualified leads.
- Manage leads in the sales pipeline and organize lead data
- Create and curate content for inbound lead channels
- Initiate cold calls, emails, and other outbound communications to prospect leads
Skills :
- Strong communication skills, both verbal and written.
- Proficiency in SEO and social selling.
- Ability to work with data analysis tools such as Google Analytics.
- Proficiency in Excel or Google Sheets.
- Knowledge of CRM software and email marketing platforms.
Qualifications :
- Bachelor s degree in Marketing, Business Administration, or related field.
- Minimum of 2 to 5 years of experience in digital marketing or lead generation roles.
- Demonstrated ability to meet or exceed performance indicators.
- Familiarity with digital marketing tools and platforms.
Personal Attributes :
- Excellent analytical and problem-solving abilities.
- Ability to collaborate effectively with a team.
- Creative thinker with a results-driven approach.
- Strong organizational and project management skills.
This job profile should be tailored to fit the specific needs and goals of your organization. It s important to clearly define the role and expectations to attract the right candidates who can contribute to the success of your digital marketing initiatives.
Job Type: Full Time Job Location: Chennai Apply for this position
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Employment Type: Full Time, Permanent
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What Blue Lotus Technologies employees are saying about work life
based on 7 employees
Strict timing
Monday to Friday
No travel
Day Shift
Blue Lotus Technologies Benefits
Job Training 
Free Transport 
Work From Home 
Team Outings 
Education Assistance 
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