Digital Marketing Trainer

Role Description

As a Digital Marketing Trainer, you will be instrumental in shaping the capabilities of future digital marketing professionals. You will deliver detailed training sessions, develop a curriculum, and guide students through the complexities of digital marketing with a focus on practical applications.

Key Responsibilities

• Training Delivery: Conduct dynamic, interactive training sessions covering all key aspects of
  digital marketing.
• Curriculum Development: Continuously update and refine the curriculum to include the latest
  digital marketing trends and tools.
• Certification Preparation: Guide students in preparing for key digital marketing certifications.
• Student Evaluation: Develop and administer assessments to evaluate student progress and
  understanding.
• Continuous Learning: Stay updated with the latest in digital marketing to ensure the
  curriculum and training sessions remain relevant and impactful.

Detailed Skills and Expertise Required

Core Digital Marketing Skills

• SEO: In-depth knowledge of on-page and off-page techniques, keyword research, and
  analytics tools.
• PPC Advertising: Expertise in Google Ads, Bing Ads, and campaign management including
  monitoring and optimization.
• Social Media Marketing: Proficient in creating and executing strategies across platforms like
  Facebook, Instagram, and LinkedIn.
• Email Marketing: Ability to design and implement effective email campaigns with an
  understanding of automation tools.
• Content Marketing: Skills in content creation, strategy development, and understanding
  content distribution channels.
• Web Analytics: Proficiency in tools like Google Analytics for traffic analysis and campaign
  improvement.
• Mobile Marketing: Knowledge of mobile-specific strategies and analytics.
• E-commerce Marketing: Experience in driving online sales through various digital marketing techniques.

Training and Pedagogical Skills

• Instructional Design: Knowledge of educational theories and instructional design models such as ADDIE.
• Presentation Skills: Strong capability in creating and delivering engaging presentations.
• Public Speaking: Confident in addressing and engaging large groups effectively.
• Student Assessment and Feedback: Skilled in assessing student work and providing
  constructive feedback.
• Mentoring: Ability to coach and mentor students, enhancing their learning experience.

Soft Skills

• Interpersonal and Communication Skills: Excellent verbal and written communication skills.
• Adaptability: Able to modify teaching strategies based on learner needs and feedback.
• Problem-Solving Skills: Effective at solving issues that arise during training sessions.
• Time Management: Proficient in managing both personal and instructional time efficiently.

Technical Proficiency

• Learning Management Systems (LMS): Familiar with platforms like Moodle or Blackboard.
• Online Teaching Tools: Experienced with tools such as Zoom or Google Meet for virtual training sessions.

Qualifications

• Proven expertise in digital marketing with hands-on experience in managing comprehensive
  marketing campaigns.
• Excellent communication and interpersonal skills, capable of engaging a diverse student base.
• Strong presentation and training skills with the ability to create stimulating training materials and sessions.
• Bachelors degree in Marketing, Business, or a related field. Relevant certifications in digital marketing will be considered a plus (e.g., Google Analytics, Google Ads, Facebook Blueprint).
• Minimum of 3 years of experience in digital marketing and at least 1 year in a training or teaching role.

Benefits

• Competitive salary and performance bonuses.
• Professional development and continuous learning opportunities.
• Dynamic and supportive work environment.
• Salary - Highly competitive salary to a candidate who perfectly fits the job requirements, regardless of their stated salary expectations

How to Apply

Interested candidates should submit their resume, cover letter, and any relevant certification documents here or email to hr@bloomxsolutions.com. Highlight your experience in digital marketing and any previous teaching roles you have undertaken. Join BloomX Academy and contribute to developing the next generation of digital marketing leaders!