BlissClub - Senior Manager - Revenue Growth - Marketplaces (5-8 yrs)

Hi there!

At Blissclub, we're not just about offering insanely comfortable and technically advanced clothing to the women of India; we're focused on building a brand that resonates deeply with them. Our brand is driven by passion, and we've created significant impact through innovative apparel and powerful customer knowledge.

Blissclub is a community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraises, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after Blissclub raised $2.25 million in seed funding from Elevation Capital in May 2021.

Blissclub also has notable angel investors including Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Role Summary:

This role is about being the central figure that fosters relationships and makes strategic decisions within the marketplace and quick commerce sectors.

It's about driving both top-line growth (sales, revenue) and bottom-line efficiency (costs, profits) by being a subject matter expert, a skilled negotiator, and a trusted partner for platform players.

Key responsibilities:

- Drive and own business metrics such as Net Revenue, Gross Margin, Performance Marketing spends and CM2 for an efficient growth on the business/platform

- Develop plan, KPI and goals for the account and implement Go to Market strategy with cross functional teams

- Responsible for business and market development and scope out opportunities for growth and key initiatives to leverage category growth and market share on the platforms.

- Manage promotions along with platforms

- Create an annual business plan / e-trade marketing plan : taking into account levers of growth to achieve brand results and the profitability of brands on the platform

- Innovate and activate key launches, campaigns and collaborations with marketing and category team for impactful brand presence leading to business

- Ensure the right presence on platforms for top SKUs discoverability, build customer experience through brand stores and product page details and compelling reasons to drive purchase.

- Work with the operations team to manage shipments/POs to reduce stock-out time; and improve fill rates with better demand planning

- Analyse and interpret platform's category performance to identify strengths, weaknesses and business opportunities for growth on the platform

- Able to get more data insights from platforms to fuel it in the business strategy

Key Deliverables:

- Business delivery of sales and market share as planned - Turnover, Revenue growth, Profitability, Return rate, Business piloting accuracy

- Offer selection & product listing, platform share and penetration in different geographies

- SKUs availability and right positioning on the platform

- Execution of promotional campaigns with increased effectiveness

- Data Capturing from the platforms in agreed formats in a fixed frequency

- Handles specific sales events

- Improve RoAS by maintaining a strong hold over funnel metrics

Education and experience:

- Bachelors/MBA with experience of 5-8 years in managing ecommerce marketplace revenue growth for an account with annual revenue of more than 50Cr and coming from a fast paced environment or willing to work in one

- Must Have- At least 3 years of experience in managing Growth and PnL for Myntra, Amazon/Flipkart and Qcom platforms

- Knowledge/experience of the apparel category would be preferred.

- Ability to manage simultaneous projects and meet deadlines

- Ability to analyse data to gather insights and find opportunities.

- Business results oriented: ability to perform, to budget and manage forecasts.

- Strong analytical, problem solving and project management skills

- Attention to detail and complex processes

- Understanding of digital ads

Who we are :

Led by the OG BlissQueen, Minu Margeret: https://in.linkedin.com/in/minu-margeret-2a414057

Blissclub was founded in 2020 by Minu, because she couldn't find great quality activewear where the fit, functionality and feel were just right.

Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for everybody'.

India is the world's fastest growing activewear market with the women's segment contributing to a majority of the growth. We are aiming to capture that white space in India.We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right!

Come say hi!

https://blissclub.com/