Digital Marketing Specialist

We are looking for a talented Performance Marketing and Growth Specialist to join our team. This role combines performance-driven marketing and growth strategies, with a focus on driving customer acquisition and maximizing lifetime value. The ideal candidate will have hands-on experience in managing and optimizing campaigns across digital platforms like Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and more, along with a strong understanding of Customer Lifecycle Management (CLM) strategies.

Key Responsibilities:

• Develop, execute, and optimize paid marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and other digital advertising networks.

• Monitor and manage daily campaign performance, adjusting budgets and bids to maximize ROI and ensure optimal cost-per-acquisition (CPA) and return on ad spend (ROAS).

• Conduct A/B testing to improve campaign performance, conversion rates, and engagement across channels.

• Use tools like Google Tag Manager (GTM), Google Analytics (GA), Marketo, and other analytics platforms to track, analyze, and report on campaign performance.

• Work on optimizing customer acquisition funnels, with a focus on nurturing leads through different stages of the customer journey

• Develop and implement Customer Lifecycle Management (CLM) strategies aimed at improving the conversion.

• Collaborate with cross-functional teams, including product, Data engineering and Sales to align marketing campaigns and growth initiatives with overall business goals.

• Segment audiences and use marketing automation tools to deliver personalized campaigns and optimize customer retention efforts.

• Analyze customer behavior and campaign data to generate insights that inform both performance marketing and long-term growth strategies.

Skills and Qualifications:

• Proven experience in performance marketing with expertise in Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and other paid digital marketing platforms.

• Strong understanding of Customer Lifecycle Management (CLM) strategies, customer retention, and engagement tactics.

• Hands-on experience with tools such as Google Tag Manager (GTM), Google Analytics (GA), MoEngage, Marketo and other relevant marketing platforms.

• Experience in optimizing conversion rates, customer acquisition costs, and return on ad spend (ROAS).

• Strong analytical skills with the ability to assess campaign and customer data to inform decisions and drive growth.

• Ability to manage multiple campaigns simultaneously while ensuring continuous optimization and growth.

• Experience working cross-functionally to implement growth strategies and achieve business objectives.

• Strong communication skills, both verbal and written, to effectively collaborate with different teams.

Preferred Qualifications:

• Experience with CLM tools like Marketo, Moengage, Clevertap, or other customer engagement platforms.

• Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.

• Previous experience with high-budget performance marketing campaigns and scaling growth efforts