Bitsy Infotech - Associate - Marketing (3-4 yrs)

Key Responsibilities :

- Campaign Management: Develop and execute marketing campaigns to promote technology products, including digital, print, and event-based campaigns.

- Content Creation: Collaborate with the content team to produce engaging and relevant content for various channels, including website, blogs, social media, and email newsletters.

- Market Research: Conduct competitive analysis and market research to identify trends, customer needs, and opportunities for growth.

- Lead Generation: Implement lead generation strategies and manage email marketing campaigns to nurture prospects and convert leads into customers.

- Social Media Management: Manage and grow the company's presence across social media platforms, creating content and engaging with followers.

- Performance Analysis: Track and report on the effectiveness of marketing activities using tools like Google Analytics, CRM systems, and other performance metrics to optimize campaigns.

- Collaboration with Sales: Work closely with the sales team to align marketing strategies with sales objectives and support lead conversion efforts.

- Event Coordination: Assist in organizing and promoting industry events, webinars, and product launches to increase brand visibility and customer engagement.

- Product Positioning: Ensure accurate and effective product positioning, messaging, and communication in all marketing materials.

Qualifications and Skills :

- Bachelor's degree in Marketing, Business, or related field.

- 3-4 years of experience in marketing, with a focus on technology products preferred.

- Strong understanding of digital marketing tactics, including SEO, SEM, content marketing, and social media strategies.

- Familiarity with marketing automation tools, CRM systems, and analytics platforms.

- Excellent written and verbal communication skills.

- Creative thinking with strong attention to detail and problem-solving abilities.

- Ability to work independently and as part of a collaborative team.

- Knowledge of B2B and B2C marketing strategies is a plus.