Bira 91 - Senior Manager - Sales (5-7 yrs)

About the Role: Strong focus on driving & maximizing sales volume, distribution & Brand execution. Sharp focus will be on reaching new customers and extending the Bira 91 brand and experience to the masses.

Role and Responsibilities:

Sales Execution:

- Responsible for ensuring secondary sales, establishing relationships with decision makers and influencers, running promotional activities at regular intervals along with identifying outlet level opportunities for placement of POSMs.

- Build Bira91 market leadership through out of the box thinking by constant consumer interaction, working on feedback to create consumer delight, and constantly tracking the competition moves and accordingly acting on it.

- You will serve as the torchbearer of the Bira 91 brand, ensuring deep market penetration through consistent stock replenishment and effective process management.

Distribution- & Activations:

- Maintain a relentless focus on dominating the retail universe - Wine & Beer Outlets, ensuring ubiquitous distribution across the area assigned.

- Responsible for activations and enrolling outlets which includes positioning Bira91 products/brand, product placement through various trade offers, schemes.

- Lead the commercial discussions with outlets and signing new contracts.

Innovative Partnerships:

- Responsible for finding and building unorthodox opportunities to occupy the mindshare of the young consumer in the cluster through a variety of partnerships with independent creative professionals (artists, musicians, entrepreneurs), creating and scaling unique POS promotions and executing outreach campaigns.

Team Management & Leadership:

- Responsible for building a high potential sales team.

- Ensuring that the sales team consists of the right caliber people who are motivated and trained to achieve ambitious business plans consistently.

Analytical thinking & Problem Solving:

- Identify and address sales-related issues promptly and effectively.

- Develop innovative solutions to overcome obstacles and drive sales growth.

- Use a strategic thinking approach to anticipate potential challenges and implement proactive measures.

- Analyze sales data to identify trends, opportunities, and areas for improvement.

- Utilize data-driven insights to make informed decisions and optimize sales strategies.

- Continuously monitor market conditions and competitor activities to stay ahead of the curve.

WHO YOU'LL WORK WITH:

About the Department: Sales department develops and implements strategies to maximize sales, increase market share, and enhance customer relationships. It is a critical component of the company, playing a significant role in achieving overall business objectives.

About the Function Area:

- Sales department at Bira91 undertakes comprehensive market analysis to understand trends, consumer behavior, and the competitive landscape, identifying opportunities for growth.

- Developing and executing robust sales strategies and campaigns is key to meeting revenue targets, while customer relationship management focuses on building and maintaining strong relationships with distributors, retailers, and key accounts.

- Effective product promotion, including organizing events and tastings, increases product visibility and consumer interest.

- Continuous sales reporting allows for monitoring performance, analyzing data, and providing insights for ongoing improvement.

- Efficient distribution management ensures products reach various sales channels effectively, and competitive pricing strategies are set to attract customers while maintaining profitability.

Key Stakeholder:

Internal: Leadership, Production, Finance

External: Distributor, Retailers, Suppliers

Skills required:

Experience:5-7 years of experience in Sales, Trade Marketing function in FMCG, Durables, Telecom, and Beverages/Alco Beverages.

Soft skills:

- You Should possess excellent verbal and written communication skills, to convey product information, and present the value proposition to convince customers/stakeholders.

- Aiming high, passion to build, first principles thinking with creative out of the box thinking.

Premium Focus:

- You should understand "Beverage" as a product category and have a broad understanding of market dynamics, consumer, trends, and market players.

- You should have exceptional interpersonal skills and the ability to build and maintain strong relationships with key stakeholders, such as bar owners, restaurant managers, distributors, and retailers. Build a commercially beneficial relationship with retailers/distributors.

Analytical Ability:

- You should understand various levels of business & their interlinkages. (Mix/Margins/Cost etc.) and make commercially profitable business decisions to drive business growth.

- You should have a structured thinking process in identifying solutions.

- Ability to gather, interpret & evaluate data to identify patterns, trends & insights.

- Can suggest solutions based on data analysis to solve business problems.