Airtel - Marketing Specialist - FinTech Vertical (8-10 yrs)

Job Description:

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored to each target market within the 14 African countries, with a primary focus on Nigeria. This role requires a creative and analytical mindset, as well as the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

1. Market Research and Analysis:

- Conduct in-depth market research to understand consumer behavior, preferences, and trends in each target market.

- Analyze competitive landscape and identify opportunities for differentiation and market positioning.

- Utilize market insights to inform marketing strategies and campaigns.

2. Brand Development and Positioning:

- Develop and execute brand-building initiatives to establish the FINTEC App as a trusted and recognizable brand in the African financial services industry.

- Define and communicate brand messaging that resonates with target audiences across diverse cultural and linguistic backgrounds.

- Ensure brand consistency across all marketing channels and touchpoints.

3. User Acquisition and Growth:

- Drive user acquisition campaigns across various channels, including digital advertising, social media, influencer partnerships, and strategic alliances.

- Implement data-driven approaches to optimize user acquisition funnels, conversion rates, and cost per acquisition (CPA).

- Monitor key performance indicators (KPIs) and metrics to track campaign effectiveness and identify areas for improvement.

4. Content Marketing and Social Media Management:

- Develop engaging and relevant content to attract and engage target audiences across social media platforms, blogs, email newsletters, and other digital channels.

- Collaborate with internal and external stakeholders to create compelling multimedia content, including videos, infographics, and blog posts.

- Manage social media accounts, including content calendar planning, community engagement, and performance monitoring.

5. Partnership Development and Relationship Management:

- Identify strategic partnerships with banks, financial institutions, businesses, and organizations to expand the reach and impact of the fintech App.

- Nurture and maintain relationships with key stakeholders, influencers, and industry partners to drive mutual growth and advocacy.

- Collaborate with partners on co-marketing initiatives, joint campaigns, and promotional activities.

6. Performance Analytics and Reporting:

- Develop and maintain dashboards and reports to track marketing performance, including user acquisition metrics, campaign ROI, and customer engagement.

- Provide regular insights and recommendations to internal stakeholders based on data analysis and market feedback.

- Continuously optimize marketing strategies and tactics based on performance insights and industry best practices.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

- Proven track record of 8+ years in marketing management roles, preferably in the fintech or financial services industry.

- Thorough functional knowledge for Digital tools such as GA 360, Firebase, Google Adwords, Data Studio, Tableau, Slack, Hubspot, Appsflyr, DV360.

- Strong experience in using excel, power point, & MySQL.

- Deep understanding of the African market landscape, with experience in multi-country marketing strategies.

- Strong analytical skills with proficiency in data analysis tools and metrics-driven decision-making.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and cultures.

- Creative thinker with a passion for innovation and entrepreneurship.

- Results-oriented mindset with a commitment to driving measurable business impact.

- Fluency in English; proficiency in additional languages spoken in African countries is a plus.

Join us in shaping the future of finance in Africa! If you're ready to make a meaningful impact and thrive in a fast-paced startup environment, we'd love to hear from you!