Beyoung - Content Writer (1-2 yrs)

Content Writer

About Beyoung:

Beyoung is a fast-growing fashion brand that curates the latest fashion trends with a focus on premium quality, diverse collections, and pocket-friendly prices.

Since 2018, we've expanded from selling T-shirts and mobile covers to countless products, including our own brand Beyoung Originals, such as boxers, winter collections, shirts, chinos, and jeans.

We have more than a million users, and our team is expanding quickly as we grow towards becoming the leading fashion brand and the only shopping destination for fashion enthusiasts.

Our team members are passionate and enthusiastic about our brand and our growth.

We continue to keep our USP (unique selling point) intact by offering the best materials, beautiful designs, diverse collections, and unbeatable prices.

We believe in empowering people to look and feel confident every day, and we take pride in the high quality of our apparel.

Our team is always available to answer any questions, and we offer online support without ever asking for sensitive information.

Job Summary:

- As a Content Writer, you will lead a team of junior content writers and be responsible for developing, implementing, and overseeing the content strategy for our organization and report to Manager Content writing.

- This position requires exceptional writing skills.

Key Responsibilities:

- Stay up-to-date with industry trends and best practices to ensure the content strategy remains relevant.

- Take the lead in crafting content, including articles, blog posts, whitepapers, case studies, social media content, and more.

- Ensure content is well-researched, compelling, and aligns with SEO best practices.

- Edit and proofread content to maintain a high standard of quality.

- Manage, mentor, and lead a team of content writers to produce high-quality, engaging, and consistent content.

- Set clear goals and expectations for the team and provide regular feedback.

- Foster a collaborative and creative work environment.

- Develop and maintain editorial guidelines, style guides, and content standards to ensure consistency across all written materials.

- Collaborate with other departments to ensure messaging is on-brand and consistent.

- Work with the marketing team to create a content distribution plan, including social media, email marketing, and other channels.

- Monitor content performance and adjust strategies as needed.

- Utilize analytics tools to track the performance of content and report on key metrics.

- Use data-driven insights to make recommendations for content improvement.

Qualifications and Requirements:

- Bachelor's degree in English, Communications, Marketing, or a related field.

- Master's degree is a plus.

- At least 1.5+ experience in content writing and editing, with a portfolio of published work.

- Strong leadership and team management skills.

- Excellent verbal and written communication skills.

- In-depth knowledge of SEO best practices and content marketing strategies.

- Proficiency in content management systems and familiarity with analytics tools.

- Ability to work in a fast-paced, collaborative environment.

- Creativity and a passion for staying current with industry trends.

Beyoung Perks & Benefits:

- Extra 3rd Saturday off.

- Monthly Town Hall Meetings, rewards &- appreciation programme.

- Canteen Facility.

- Growing and friendly Culture.