Marketing Executive

Job involves offline marketing activity with various sources to generate the leads, data segmentation and the branding of the company with events in BEACON Karnataka/Tamil Nadu/Hyderabad

Job involves offline marketing activity with various sources to generate the leads, data segmentation and the branding of the company with events in BEACON Karnataka/Tamil Nadu/Pune

• Responsible for executing events, seminars, webinars & exhibitions
• Building the leads pipeline for the sales team and generating Quality leads for them
• Email marketing campaigns Plan, execute and measure effectiveness of all the email marketing campaigns
• Tele prospecting/marketing - Supporting Sales team for lead generation through cold calls and creating a pipeline for the sales team
• Identify and implement both strategic and tactical sales and marketing initiatives to increase revenue
• Prospect identification & profiling
• Preparing Monthly Marketing Plan for the region
• Preparing Monthly reports on lead generation and other Marketing Activities
• Tracking competition & analysis of Market
• Market intelligence. Identification of new and potential markets
• Data Filtration/ Profiling, Data Mapping from online & other external sources
• Building Customer Case studies and further enhancing on lead generation plans
• Developing and working on various databases from different manufacturing verticals
• Lead Generation through Social Media Marketing, Web Marketing
• Run targeted campaigns to drive maximum ROI Requirements
• Provide marketing support to Sales Manager across the region
• Working closely with Regional Sales Team and Marketing Manager
• Alignment to principals and their marketing activity 
• Responsible for the co-ordination of marketing initiatives including mailings, product launches and exhibitions