Jr Key Account Manager - MT

• To evolve achieve Strategic Annual Operating Business Plans for the defined Modern Trade / National Key Accounts.
• Develop Modern Trade by conducting Strategic Alliance tie-ups, consumer promotions, building relations image of overall existence of the company in Modern Trade.
• To achieve volume and value objectives of the assigned zones within budget, time and policy parameters through Efficient control of the network under charge.
• Planning and Negotiating strategic alliances with key chains
• Developing quarterly activity/ promotional calendar specific to outlet and chain
• Strategize / execute zone specific brand objectives within budget and time
• Liasoning with Marketing/ Merchandising for branding activities at stores
• Responsible for Controlling Prominent Shelf Space and Merchandising Unit Positioning in all Key Accounts.
• Develop new business opportunities by Tracking And Projecting New Outlet Plans.

Market Liasoning:

• To work coactively with all Brand Management Team to develop Consumer awareness /image / preference by Executing Planned Consumer Promotions Events At Quarterly Basis.
• Proactively Own a Product Launch Calendar help Brand Managers in Planning and Launching New Product, clearly identifying its need, communication, incremental volume, sell-in-norms, merchandising norms the brand strategy.
• Execute Marketing events and Promotional Programme by conducting brand-wise promotions basis the outlets / Marketing activity calendar.

Financial Responsibilities: Operate/ Achieve Channel Costs as budgeted for the year

Outlet Responsibilities:

• Ensure Gold Standard Merchandising (display/ visibility) by executing set planogram.
• Responsible for Correct Placements Maintaining all Company Marketing Assets in coordination with the sales and marketing team.
• Maintain a Database of all Modern Trade Outlets (administrative, commercial, business details)

Reporting / Administration:

• Report Accurate Timely Information as scheduled and in the defined regular format.
• Monitor Activities And Sales Promotions on weekly / monthly basis to determine deviations from plans and take necessary corrective action.

Competition Tracking Responsibilities

• Track competition activities monthly in chain / modern trade outlets. Document and communicate the same to the brand sales management team in the monthly review meeting.
• Ensure proper and immediate feedback for appropriate and timely action

Your Profile Additional information

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Job Details Contract Type: Unlimited / Full-Time Country / City: India / Mumbai Company: NIVEA India Pvt. Ltd. Job ID: 17297