Sr. Digital Marketing manager

• Lead digital content creation across earned and owned digital touchpoints across brands
• Drive flagship initiatives like NIVEA SOFT FRESH BATCH, integrating creative, media, content tech.
• Own NIVEA s social presence across touchpoints social, ORM and activate always-on plans across content media

Influencer content management planning

• Develop and lead a comprehensive influencer strategy aligned with brand objectives
• Own, identify, cultivate, and manage relationships with key partners agencies
• Steer the influencer marketing agenda for the business and lead initiatives that helps our brands be best-in-class
• Build best practices across categories to drive synergies across campaigns long-term planning
• Drive efficiency across aligned cost media metrics along with focus on measurement, reporting
• Identify tools platforms to upskill execution activity

Category campaign partnering

• Partnering with brand teams on campaign creative asset creation
• Owning the creative consumer journey across the digital medium to deliver best-in-class experiences
• Drive the digital strategy for relevant categories in the short term and long term to help achieve business goals
• Co-brief agencies with category teams and own the digital execution

Key Initiatives

• Managing digital campaigns in conjunction with category teams, media teams and external agency partners
• Clear measurability across all relevant digital campaigns and initiatives
• Integrating with e-commerce to drive category relevant e-marketing initiatives

Your Profile Additional information

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Job Details Contract Type: Unlimited / Full-Time Country / City: India / Mumbai Company: NIVEA India Pvt. Ltd. Job ID: 17714