Marketing Executive

Role & responsibilities

• Plan and implement B2B marketing campaigns to drive awareness and generate leads for the company
• Identify target markets, build customer personas, and leverage data to optimize marketing strategies.
• Develop, manage, and optimize Google Ads campaigns to generate qualified leads and drive traffic to the company website.
• Proficiently use marketing tools such as Google Analytics,Mail Chimp,Mailmodo,Brevo, HubSpot, or similar platforms to monitor, report, and optimize campaign performance.
• Write and edit high-quality content for blogs, social media posts, websites, and other marketing materials, ensuring SEO optimization and audience engagement.
• Manage and grow the companys presence on social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.), focusing on B2B engagement and lead generation.
• Collaborate with the design team to ensure that content is visually appealing and aligned with marketing goals.
• Develop, customize, and implement marketing templates for email campaigns, presentations, reports, and social media content, ensuring consistency and brand alignment.
• Creating engaging content for Instagram Reels, Facebook, LinkedIn, and other social media platforms

Preferred candidate profile

• Proven experience in B2B marketing with a focus on lead generation, client acquisition, and retention.
• In-depth knowledge of Google Ads campaigns
• Experience creating engaging content for Instagram Reels, Facebook, LinkedIn, and other social media platforms, with a focus on B2B engagement.
• Great if you have experience with the fintech, insurance, gaming and e-commerce industries.
• Excellent written and verbal communication skills in English