Digital Marketing

Overview:

We are seeking an experienced and creative E-Commerce Specialist to join our team, focusing on the growth and development of our online presence in the clothing and jewellery sectors. The ideal candidate will have a strong background in managing e-commerce platforms, enhancing product visibility, and creating engaging social media content. This position requires someone with a passion for fashion and jewellery, as well as a keen understanding of digital marketing trends.

Key Responsibilities:

1. E-Commerce Management:
• Oversee daily operations of the e-commerce platform, ensuring product listings are accurate, up-to-date, and optimized for search engines (SEO).
• Monitor and manage inventory, ensuring products are in stock and displayed effectively.
• Implement strategies to improve product sales and customer experience.
• Track and analyze e-commerce metrics (conversion rates, bounce rates, traffic, etc.) and generate actionable insights for continuous improvement.
• Work closely with the product and design teams to ensure online presentations align with brand identity and aesthetics.
2. Social Media Management:
• Develop and execute social media content calendars for platforms like Instagram, Facebook, Pinterest, and TikTok, targeting specific campaigns for clothing and jewellery products.
• Create visually appealing and engaging posts (photos, videos, reels, stories) that align with brand messaging.
• Implement paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to increase reach, engagement, and conversions.
• Monitor social media trends and competitors to ensure content remains fresh, relevant, and innovative.
• Engage with followers on social media by responding to comments, messages, and fostering community interaction.
3. Brand Promotion:
• Collaborate with influencers and bloggers for social media promotions, giveaways, and product launches.
• Design and execute online promotions, flash sales, and seasonal campaigns to drive traffic and conversions.
• Ensure that the visual and messaging style of the brand is consistently reflected across all digital platforms.
4. Customer Experience & Engagement:
• Monitor customer feedback on e-commerce platforms and social media, addressing concerns and providing solutions.
• Coordinate with customer service teams to ensure timely responses and resolutions.
• Develop strategies to improve customer retention through personalized marketing, loyalty programs, and post-purchase engagement.
5. Analytics & Reporting:
• Regularly track key performance indicators (KPIs) for both e-commerce and social media efforts.
• Generate detailed reports on sales performance, website traffic, social media performance, and marketing campaigns.
• Provide insights and recommendations based on analytics to improve marketing strategies and increase ROI.

Required Skills & Qualifications:

• Experience: 3-5 years in e-commerce management, specifically within the clothing and/or jewellery industry.
• Social Media Expertise: Proven track record of managing social media platforms and driving engagement and conversions.
• Digital Marketing Knowledge: Strong understanding of SEO, SEM, content marketing, email marketing, and paid media campaigns.
• E-Commerce Platforms: Proficiency in platforms such as Shopify, WooCommerce, BigCommerce, or Magento.
• Creative Skills: Strong ability to create visually appealing content and campaigns that align with brand aesthetics.
• Analytical Skills: Proficiency in using Google Analytics, social media insights, and other relevant tools to measure campaign performance.
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling messages across digital platforms.
• Adaptability: Ability to stay ahead of trends in the e-commerce and social media space and adapt strategies accordingly.

Preferred Qualifications:

• Familiarity with influencer marketing in the fashion and jewellery industry.
• Experience with email marketing platforms such as Mailchimp, Klaviyo, or similar.
• Graphic design skills (Adobe Photoshop, Canva, etc.) is a plus.