Sales Officer

Key Responsibilities

Sales and Distribution Management

• Identify and engage with target customer segments, including retailers, residential societies, HORECA (Hotels, Restaurants, Cafés/Catering), caterers, and institutional buyers.
• Conduct product demonstrations, explain product benefits, and drive sales at events and customer locations.
• Appoint new retailers, manage orders, and ensure efficient product delivery from distributors.
• Achieve sales targets across daily, weekly, monthly, and annual timelines.
• Develop and implement innovative sales and marketing strategies to promote new and existing products.
• Build strong connections with modern retail outlets, specialty stores, supermarkets, and other key retail segments to expand market reach.

Market Analysis and Planning

• Conduct market research to evaluate trends, competitor activities, and growth opportunities.
• Adapt sales strategies to align with market dynamics and company objectives.
• Ensure the placement of products in appropriate markets to maximize visibility and sales.
• Manage POP/POS materials and optimize retail shelf displays.

Customer Relationship Management

• Build and maintain strong relationships with customers and prospects.
• Address customer inquiries and resolve issues by coordinating with internal teams.
• Maintain an in-depth understanding of product features and benefits to effectively communicate value to customers.

Credit Control and Management

• Implement credit control measures to minimize financial risks.
• Expand the customer base through focused market development activities.

Digital Proficiency

• Leverage mobile applications and digital platforms to enhance sales strategies and customer engagement.

Below-the-Line (BTL) Marketing Activities

• Plan and execute BTL activities such as product promotions in malls, residential societies, and retail outlets.

Sales Administration and Reporting

• Maintain accurate sales records, appointments, and complaint logs.
• Provide feedback to product teams for improvements.
• Analyze competitor products to identify opportunities and areas for differentiation.