Manager [Brand]

About the Company:. Balmer Lawrie, a Miniratna-1 public sector enterprise under the Ministry of Petroleum and Natural Gas, Government of India, is a professionally managed, multi-location, and multi-business diversified conglomerate having presence in manufacturing as well as services sectors, with a consistent track record of growth and profitability. High standards of customer service, innovative outlook and dedicated human resources have enabled the Organization to achieve leadership position in many of its businesses
Products and Services:. The Company operates in various business segments through its Strategic Business Units [SBUs] and Joint Venture Companies [JVCs].

It is the market leader in Industrial Steel Barrels, Greases & Specialty Lubricants, Corporate Travel and Logistics Services. It also has a significant presence in most other businesses it operates in, namely, Logistics Infrastructure, Cold Chain, Chemicals and Refinery & Oil Field Services [ROFS]. The Company has eight SBUs Industrial Packaging, Greases & Lubricants, Chemicals, Travel & Vacations, Logistics Infrastructure, Logistics Services, Cold Chain and Refinery & Oil Field Services [ROFS] with offices spread across the country and abroad
Minimum Eligibility Criteria (as of 04th October 2024):. Minimum


Qualification: 2 years MBA or Post Graduate Degree / Diploma# in Management Or Post Graduate Degree with specialisation in Media Science / Mass Communication / Multimedia / Digital Marketing / Media Studies. Minimum Experience: 9 years experience required. For more details on the criteria, please refer to the official job advertisement on our website
SBU/Function/Vertical: Greases & Lubricants. Responsibilities:. Overseeing a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research etc
Crafting blueprint for Balmerol brand in order to lead and manage the category and sub-brands within the portfolio, maximizing relevant brand differentiation and the brand communication tools mix for maximizing the sales & profit contribution of the brand within the region

Creating consumer demand by developing, implementing and executing marketing initiatives and activities for brand Balmerol in close working with B2B and B2C sales team
Overseeing the Automotive Retail & B2B performance and to make sure the brand Balmerol stands relevant to the target customer in creative and innovative manner
Closely monitoring and analysing sales volumes, brand pack movement, market share trends and competition activity and intervening with brand communication mix and on-ground activation programmes
Planning & Implementation: Lead annual communication planning with external agencies (media, creative, PR and BTL), by developing communication brief and closely working with agencies [Digital & Creative] in media planning, creative development and implementation according to agreed brand strategy and communication objectives and agreed BPC investment for Balmerol brand etc
Plan and implement regional/national consumer promotions in alignment with sales to enhance growth of volumes, margins and efficient A&P per litre to achieve annual business targets
Implement Consumer Marketing initiatives; to develop and successfully implement marketing initiatives and programmes for Balmerol focused brands, to develop and deploy compelling communication to consumers for the brand

Monitoring the implementation of all the above activities and track/review the performance against the agreed marketing objectives and business targets to ensure effective implementation of brand plan and to take course corrective actions when necessary to ensure Sales Volume & Gross Margin targets are achieved
Manage and monitor brand budget within the agreed plan and drive cost leadership of all marketing initiatives with no compromise of effectiveness
Serving as the point-person for developing, implementing and executing marketing initiatives and activities for brand Balmerol. These initiatives and activities include campaigns (procurement, merchandising, print, web, social media, broadcast, etc.), events and sponsorships
Any other assignments as may be given from time to time
The above list is indicative only and not exhaustive