Performance Marketing Lead

Role & responsibilities:

• Performance Marketing Strategy: Develop and execute strategies to drive customer acquisition, retention, and revenue growth through performance marketing channels.
• Ad Campaign Management:

1. Plan, create, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns, focusing on search, display, and remarketing efforts to maximize ROI.
2. Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance, quality scores, and performance.

• Campaign Monitoring & Optimization: Monitor the performance of campaigns, analyze data, and generate actionable insights to improve ongoing campaign performance.
• Social Media Campaigns: Manage social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and engagement.
• Conversion Tracking & Attribution: Implement conversion tracking and attribution models to measure the effectiveness of campaigns and optimize budget allocation.
• Cross-Functional Collaboration: Work closely with creative, content, and analytics teams to develop integrated marketing campaigns.
• Industry Awareness: Stay updated on industry trends, best practices in performance marketing, digital advertising, and social media management.

Preferred candidate profile:

• Education: Bachelors degree in marketing, Business, or a related field.
• Experience: At least 1 year of experience in performance marketing, digital advertising, or a related field.
• Platform Expertise: Proven experience managing Meta (Facebook/Instagram) Ads and Google Ads campaigns, with a focus on optimizing conversions and ROI.
• Strong understanding of lead generation techniques and strategies.
• Social Media Advertising: Experience managing campaigns across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Analytical Proficiency:

1. Proficiency in Google Analytics or similar web analytics tools.
2. Excellent analytical skills, with the ability to interpret data and generate actionable insights.

• Communication & Teamwork: Strong communication and collaboration skills, capable of working effectively in a cross-functional team environment.
• Certifications: Meta Ads/Google Ads certification and/or other relevant certifications are a plus.
• Additional Skills: Ability to edit videos and images on Canva for ad creation.