Product Manager

Segment: Critical Care

Key Responsibilities:

• Manage and Implement SBA specific Marketing Strategy for sustainable growth.
• To Solve complex problems in creative and effective way, and support local sales activities
• Product launch process adaptation
• Product life cycle management
• Define and Create KOL development plans
• Develops and maintains relationships with KOLs-Device effective marketing platform to engage KOLs & Clinical education.
• Conducts ongoing research to define market needs (includes interfacing with hospital personnel, clinicians, nurses, and sales representatives, hospital observation, and literature review and updation of database) to develop and maintain product lines.
• Creates Marketing Plan & sustainable marketing strategy for portfolio
• Identifies, implements, and plans new product styles, patterns, line extensions, demand, and deletions.
• Creation and implementation and updation of Marketing Plans
• Develops, analyzes and maintains competitive profiles for products and competition
• Conceptualize and lead special projects and campaigns as assigned.
• Provides Solutions in a scientific and best possible ethical way to solve customer problems
• Develops all marketing communications materials and promo inputs (catalogs, brochures, give-aways, press releases, and training materials) for assigned product line in creative and scientific way
• Creates dynamic customer database & distributes updates on products, the market, and competitive activities.
• Provides technical product support to the sales force,
• Coordinates participation at workshops, group meetings, and group presentations through scientific support
• Requires no instruction on routine work and only general instructions on new assignments.
• Produces accurate product sales forecasts in conjunction with SCM and maintains on a monthly basis. Effective preparation and execution of launch plans
• Formulates effective pricing strategies. Develops short-term product promotion strategies.
• Create Marketing Strategy to Maximize the contribution from New product launches
• Follow the SOP for new product launch with regards to article creation, ordering, inventory management and sales follow up
• Create controlling tools for post launch monitoring
• Liaise with regulatory department for regulatory framework for product registrations.

Key Competencies

• Show trust, Value Diversity, Be Accountable for performance delivery
• Demonstrate Initiative and execution towards active learning.
• Ability to draw inferences out of various data sets on internal and external performances.
• Ability to plan logically and think in a strategic way.
• Innovativeness and ability to drive ideas and change and include different perspectives.
• Positive influencing skills and ability to act with customer focus.
• Excellent written, communication & listening skills
• Demonstrate performance and result orientation and empathy.
• Team Player and Good Listener.

Educational Qualification

• Graduation/Masters in Pharmaceuticals , Bio Medical B. Pharm/M. Pharm or BSc /M.Sc. in biological Sciences with additional professional qualification MBA or equivalent