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Chief Manager - Sales Promotion
5-10 years
Gurgaon / Gurugram
1 vacancy
Chief Manager - Sales Promotion
Axis Max Life Insurance
posted 18hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Sales Promotion Strategy Development
- Design and develop comprehensive sales promotion strategies to boost the company s sales performance and market share.
- Align promotional activities with overall business goals, product offerings, and target customer segments.
- Stay updated on market trends, competitor promotions, and consumer behavior to adjust promotional strategies accordingly.
- Campaign Planning and Execution
- Lead the planning, coordination, and execution of promotional campaigns, ensuring they meet timelines, budgets, and objectives.
- Collaborate with the creative, marketing, and product teams to create promotional materials, advertisements, and content.
- Implement promotions across various platforms, including retail, online, and B2B channels.
- Collaboration with Sales Teams
- Work closely with the sales team to align sales promotional activities with their strategies and targets.
- Provide sales teams with the necessary promotional tools and materials to support their efforts and maximize sales.
- Conduct training sessions for sales teams on the benefits and features of the ongoing sales promotions.
- Market Research and Consumer Insights
- Conduct market research and gather customer insights to identify opportunities for effective promotional offers.
- Analyze customer data and sales performance to refine and optimize promotional strategies.
- Monitor consumer preferences and feedback to ensure promotions meet customer needs.
- Budget Management
- Manage the budget for sales promotions, ensuring that resources are allocated effectively and promotions are cost-efficient.
- Track the performance of promotional campaigns and ensure ROI is measured and optimized.
- Tracking and Reporting
- Monitor the performance of promotional campaigns and report results to senior management.
- Analyze key performance indicators (KPIs) such as sales growth, customer engagement, and ROI, and adjust strategies accordingly.
- Provide regular updates on promotional performance, including success rates and areas for improvement.
- Brand Alignment and Consistency
- Ensure all promotional activities are in line with the company s brand image, values, and messaging.
- Maintain consistency in the company s promotional efforts across all customer touchpoints and sales channels.
- Stakeholder Management
- Build and maintain relationships with external partners, including vendors, distributors, and agencies, to support promotional activities.
- Work closely with internal teams (sales, marketing, finance, etc.) to ensure alignment and coordination across the organization.
- Innovation and Trend Monitoring
- Explore new trends in sales promotions, including digital and influencer marketing, to continuously enhance the company s promotional efforts.
- Encourage creative thinking and new ideas within the team to stay ahead of the competition.
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- Strong knowledge of sales promotion strategies, tools, and techniques.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Strong analytical and problem-solving skills, with the ability to track and evaluate performance metrics.
- Exceptional communication and negotiation skills to collaborate with internal teams and external partners.
- Proficiency in marketing and analytics tools, as well as Microsoft Office Suite.
- External EDM
- Internal Channel Head, Cross-functional teams
Employment Type: Full Time, Permanent
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Axis Max Life Insurance Benefits
Job Training 
Soft Skill Training 
Health Insurance 
Work From Home 
Team Outings 
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