New Product Development

Job Summary:

New Product Development (NPD) Unit is a focal team for ideating, planning and ensuring readiness and launch of new product/proposition in Axis Max Life Insurance.

Role & Responsibilities:

1. Strategize and develop product roadmap for Axis Max Life Insurance through field in-sighting, primary and secondary research

2. Conceptualize and launch new product and enhance value proposition of existing products through re-pricing or feature enhancement in line with agreed Product Calendar for the year

3. Engage with cross-functional teams for operational and launch readiness of new product and functionalities

4. Pre-Align stakeholders in IT/Legal/Pricing/Marketing/Distribution/Training to ensure smooth and timely launch of products/solutions.

5. Responsible for timely launch of product across channels, product training for sales, customer service and other back-end functions.

6. Improve Point of Sales experience by developing new tools to pivot from What to Sell to How to Sell mode

7. Closure on Important Product design elements and channel alignment as required with Product Channel Managers or Channel Heads.

Preferred Candidate Profile:

▪ Candidate with strong understanding of life insurance products preferably with a prior experience in product development or management

▪ MBA from a good business school with 4-5 years of work experience

▪ Life Insurance domain expertise with Product Development/Management experience

▪ Life Insurance/Finance Certifications like LOMA, CFP (Preferred)