Digital Marketing Executive

We are looking for a Digital Marketing Executive to develop and manage our company's internal digital marketing efforts. The ideal candidate will be responsible for social media marketing, content marketing, digital branding, digital advertising, and campaign management to enhance the company's online presence and engagement.

Key Responsibilities:

1. Social Media Marketing

• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, Twitter, and other platforms.

• Create and schedule engaging posts, reels, and stories to boost brand awareness.

• Monitor engagement and analytics to optimize content strategy.

2. Digital Campaign Management

• Plan, execute, and track internal digital marketing campaigns for product launches, events, and company initiatives.

• Collaborate with internal teams to align campaigns with company goals.

• Monitor campaign performance and generate reports with key insights.

3. Content Marketing

• Develop and execute a content strategy that aligns with company goals.

• Write blog posts, newsletters, website content, and internal communication materials.

• Ensure consistency in messaging, tone, and branding.

4. Digital Branding & Advertising

• Strengthen the companys internal and external brand identity through creative campaigns.

• Plan and run paid ad campaigns (Google Ads, LinkedIn Ads, Meta Ads) to drive engagement and visibility.

• Optimize advertising performance based on data insights.

Required Skills & Qualifications:

• Proven experience in digital marketing, social media marketing, and content creation.
• Hands-on experience with Google Analytics, Google Ads, Facebook Ads, and LinkedIn Campaign Manager.
• Strong understanding of SEO, SEM, and social media trends.
• Proficiency in Canva, Photoshop, or other design tools for creative content.
• Excellent communication and analytical skills