Attentive AI - Senior Analyst - Content Marketing (5-7 yrs)

About the Role:

We are seeking a talented and experienced Senior Analyst, Content Marketing to join our dynamic marketing team.

In this role, you will play a pivotal part in driving brand awareness, lead generation, and customer engagement through compelling content.

You will be responsible for developing and executing innovative content strategies that align with our overall marketing goals.

Responsibilities:

Content Strategy:

- Develop and implement comprehensive content strategies that resonate with our target audience.

- Identify content gaps and opportunities to optimize our content portfolio.

- Conduct thorough audience research to understand their needs, preferences, and pain points.

Content Creation:

- Create high-quality content, including blog posts, articles, whitepapers, case studies, and social media posts.

- Collaborate with subject matter experts and designers to produce engaging and informative content.

- Ensure consistency in brand messaging and tone across all content channels.

Content Optimization:

- Optimize content for search engines (SEO) to improve organic visibility.

- Utilize analytics tools to track content performance and make data-driven decisions.

- Conduct A/B testing to identify the most effective content formats and messaging.

Content Distribution:

- Distribute content through various channels, including our website, social media, email marketing, and industry publications.

- Leverage content syndication and guest posting opportunities to expand our reach.

Team Collaboration:

- Collaborate closely with the marketing, sales, and product teams to ensure alignment of content efforts.

- Provide guidance and mentorship to junior team members.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, Journalism, or a related field.

- 5+ years of experience in content marketing or digital marketing.

- Strong understanding of content marketing principles, SEO, and social media.

- Excellent writing and editing skills.

- Proficiency in content management systems (CMS) and analytics tools.

- Ability to work independently and as part of a team.

- Strong attention to detail and organizational skills.

- A passion for creating engaging and informative content