12 Atrios Consulting Jobs

Position Summary:

The General Manager, Content will be a strategic leader responsible for overseeing the development, production, and dissemination of high-quality content across various platforms. This role requires a blend of creative vision, operational expertise, and a deep understanding of public health communications. The ideal candidate will possess strong leadership skills, a passion for impactful storytelling, and the ability to effectively manage a multidisciplinary team. They will ensure that all content aligns with the organization's mission, resonates with target audiences, and contributes to achieving strategic objectives.

Key Responsibilities:

1. Content Strategy and Leadership:

- Develop and implement a comprehensive content strategy that supports the organization's public health goals and communication objectives.

- Lead the content team in creating innovative and engaging content across diverse formats, including written articles, reports, videos, audio programs, social media posts, and interactive materials.

- Stay abreast of industry trends, emerging technologies, and best practices in content creation and distribution.

- Identify and leverage data-driven insights to optimize content performance and audience engagement.

- Ensure all content adheres to brand guidelines, messaging frameworks, and ethical standards.

- Collaborate with senior management to align content initiatives with overall organizational strategy.

2. Content Development and Production:

- Oversee the entire content lifecycle, from ideation and planning to production, editing, and distribution.

- Review and provide detailed feedback on technical content briefs, ensuring clarity, accuracy, and alignment with project goals.

- Work closely with subject matter experts, researchers, and program staff to develop accurate and compelling content.

- Manage relationships with external vendors, including production houses, freelance writers, editors, and designers.

- Ensure timely delivery of high-quality content outputs within budget constraints.

- Implement and maintain quality control processes to ensure consistency and accuracy across all content.

3. Team Management and Collaboration:

- Provide day-to-day leadership and guidance to the content team, fostering a collaborative and high-performing work environment.

- Organize and facilitate regular team meetings, cross-functional meetings, and vendor meetings to ensure effective communication and coordination.

- Mentor and develop team members, providing opportunities for professional growth and skill enhancement.

- Collaborate with other departments, including program, research, advocacy, and fundraising, to ensure seamless integration of content initiatives.

- Foster strong relationships with key stakeholders, including government officials, partner organizations, and community leaders.

4. Operational Management:

- Develop and manage the content budget, ensuring efficient allocation of resources.

- Establish and maintain content production workflows and processes.

- Track and report on content performance metrics, providing regular updates to senior management.

- Manage content archives and ensure proper documentation of all content assets.

- Ensure compliance with all relevant legal and regulatory requirements.

Required Qualifications and Skills:

- Master's degree in Media and Communications, Public Health, or a related field, with an MBA preferred.

- 8 to 10 years of progressive experience in communications, media, video and audio production, preferably within the non-profit sector, and even more ideally within public health.

- Proven track record of developing and implementing successful content strategies.

- Exceptional verbal and written communication skills in both English and Hindi.

- Strong editing and proofreading skills with a keen eye for detail.

- Demonstrated ability to manage and lead a multidisciplinary team.

- Proficiency in using content management systems, social media platforms, and other digital tools.

- Strong project management and organizational skills.

- Ability to work effectively in a fast-paced and dynamic environment. -

- Passion for public health and social impact.

- Strong understanding of digital marketing principles.

- Experience with data analytics and reporting.

- Experience in managing external vendors and agencies.