Manager/Lead- Social Media and Content

• A creative and innovative mindset with a solid analytical approach.
• Strong verbal and written communication skills, with the ability to effectively communicate complex concepts and strategies.
• Self-starter attitude and ability to work in a dynamic, high-growth environment.
• Strong commitment to excellence and meticulous attention to detail.
• Exceptional problem-solving skills and data-driven thinking.
• Adept in managing collaborations and partnerships.
• Excellent leadership skills, with the ability to inspire and motivate a team.

• Bachelors/Masters from Tier 1 college.
• Min 3+ years of experience in marketing.
• Past experience working with a premium brand is a plus.

• Elevate Athenas brand globally by communicating our unique value proposition
• Oversee all aspects of our brand image, ensuring brand messaging and aesthetics are consistent across every customer touchpoint.
• Create a comprehensive marketing plan that integrates PR, digital and social media marketing, content creation, and advertising.

Develop high-quality creative content

• For reference, here are some examples of past videos:
• Develop and maintain a content calendar
• Perform research on current benchmark trends and audience preferences
• Develop and implement social media strategy to align with business goals
• Research the latest trends in the foreign education space and translate key insights into actionable content pieces
• Ideate, script, and perform for video content across various platforms
• Creative supervision of video production for content and internal cross-team coordination as and when required
• Coordinate with the design team for shoots and final release
• For reference, here are some examples of past videos:
  • High School Research
  • Applying to Art School
  • University of Pennsylvania
• Develop creative, humorous, educating video and graphic content that resonate with students around the world and help them in their application journey
• Weave fun, cool social media, and digital-first concepts, ideas, and campaigns (video and static) based on strong consumer insights with potential for virality.
• Create all non-digital marketing collaterals with the designer and the sales team.

Manage PR

• Manage the timely completion of articles, PR memos, and develop talking points for the spokespeople
• Develop and implement PR strategies that align with business objectives.
• Coordinate with the PR agency for timely delivery of actionables and hold them accountable Lead Generation and Community Building:
• Develop and implement innovative growth strategies to attract new users, including referral programs, partnerships, or events.
• Foster a strong sense of community among students and alumni through online (social media, community forums, etc.) and offline (exclusive events and experiences) channels.
• Define metrics to measure the success of lead generation and community-building strategies, ensuring ongoing optimization.
• Support performance marketing efforts by brainstorming appealing ad campaign narratives, scripting, shooting, and coordinating with the design team to release them, which will be run by the sales team.
• Record and present testimonials in creative format through ads and different social mediums.
• Oversee the process of marketing Athena s impact with respect to college admissions and student transformation.
• E vent Planning and Execution :
• Specifically, plan a grand graduation ceremony for Athena s students who are passing out and publicize it on social media
• Plan, organize, and execute both online and offline events targeted at user acquisition, engagement, and brand promotion.
• Youll be in charge of defining the event concept, managing budgets, coordinating with vendors and partners, and overseeing the entire execution to ensure a seamless experience for our clients

Data-Driven Decision-Making and Leadership:

• Develop a clear framework for tracking key performance indicators and work closely with the analytics team to monitor, analyze, and optimize performance.
• Conduct cohort analysis, A/B testing, funnel analysis, and customer segmentation to inform strategy and drive growth.

Team Management:

• Recruit, mentor, and manage a high-performing marketing team. Set clear team goals, manage project timelines, and ensure team members are supported in their professional growth.
• Communicate with internal stakeholders regularly, ensuring alignment on growth objectives, strategies, and progress. This involves presenting marketing plans and performance reports to the founding team.